Now, more than ever, the sustainability of any business depends on its digital presence. A business that deliberately ignores updating its own website is doomed to fail. In fact, in April 2015 alone, Google required that all websites must be already responsive or it will not appear on mobile searches. If your website is old, plain and boring, here are some simple web design hacks that will give it the much-needed oomph.
1) Modify the texts
As your brand grows, there will be changes especially in terms of numbers. If you haven’t amended your site’s content since it was built, now is the perfect time to do so. Correct the names, dates, contact details, and facts. Failure to do so will mean inactivity and unprofessionalism. On the other end, updating the contents of your site on a regular basis will lead your prospects and customers to think that your business is a working business.
2) Change the images
A common practice among startup businesses is using stock photos. There is no problem with this especially if you’ve been very selective in choosing your photos. The problem lies in using free photos only to discover that a thousand more or so brands are using the same. Inappropriate as they may seem, the website will only appear as if it is dehumanizing the brand itself. Why don’t you consider changing these photos with real, well-shot and brand-related images?
3) Alter the layout
Websites built before CSS3 and HTML5 are not as intuitive as they should be. Test your website for intuitiveness and navigability, taking note of how users are interacting with various elements. Through this, you will discover glitches that overwhelm your site’s visitors particularly in the way the contents are displayed on the screen. By altering layouts, nevertheless, you may represent the contents of your site in a more fluid and graspable manner.
4) Boost the speed
Site speed is a critical factor in making your website and thus, your brand more successful digitally. In fact, Google considers speed as a ranking factor. Check your Google Analytics. If bounce rate is high and dwell time is low, then it means users quickly abandon your site and page load speed could be the main culprit. Determine our website’s speed score on Google’s free page speed checking tool. After the analysis, you simply need to follow the recommendations to increase your site’s score.
About Author : Jeric is a Filipino blogger and a digital marketing enthusiast. Currently working at Optimind Technology Solutions, a digital marketing agency that provides different services such as SEO, social media marketing, mobile app development, and web design in the Philippines.