Your website design can go a long way in helping you build your business. Every time you convert a prospect to a customer, you win! Whether developing your own website or a project for a client, you need strategies to ensure conversions.
Check out this infographic to learn more about the latest design trends and why they work to build conversions.
Here is a list of top strategies put together by the team at The Deep End Web Design, Chicago:
Full width images
It’s hard to beat the power of a full width image; they definitely get a lot of attention. Can you put happy, smiling people on the page? That’s even better. Background video is also very effective and another way to get attention is to use a cinemagraph (that’s a still photo converted to video with some sort of minor repetitive motion).
Split screen layouts
If you offer more than one product or service, consider using a split landing page with large graphics, offering your visitor an easy way to engage with whichever product or service they’re interested in.
Monochromatic colors with contrasting call-to-action
Want to make sure your call-to-action stands out? Try styling it in a bright color against a monochromatic background. It will look great and the combination will improve conversions.
Prioritized navigation helps you direct visitors to your call-to-action, testimonials or other information on your site that will help you build trust and desire. See the infographic for ideas on how to do this.
Minimal lead capture
Leads are important to any business. Gathering email addresses of web visitors is a great way for you to be able to build a relationship with them, leading to conversions down the road. Make it clear you want to connect through use of a lead capture device. Entice visitors to share their email by offering to update them with product information, provide a newsletter or something else of value.