Strategies change every year. This year, consumer connectivity is prominent, and mobile users are prioritizing in-depth brand relationships to share content, spread company awareness, create blog posts and spread viral videos. 2016 is well-connected, and its consumers are, too. In any industry, it’s important to know the trends. Trends drive popular business culture, and they influence massive consumer segments. Check out the following seven ways your brand can harness the biggest mobile marketing changes in 2016:
Strategy One: Augment Live Events with Mobile
No, it’s not augmented reality. Not yet, anyway. Mobile devices remain incredible augmenting tools, however, and mobile marketing should never be a standalone endeavor. 58 percent of buyers communicate with vendors via phone, and 99 percent of trade show exhibitors place unique value in mobile-enriched marketing environments. In 2016, you’ll need to combine multiplechannels, creating a comprehensive marketing plan able to cover every base.
Strategy Two: Create an Automated SMS Campaign
In 2015, SMS campaigns received a 95-percent click rate. To build brand engagement, your company needs to target the buyer’s texting behavior. Text message marketing offers an all-in-one solution without succumbing to one-size-fits-all syndrome. In the past, spam texts ruled the mobile environment. Now, automated services make personalized contact incredibly simple. Check out this article on SMS engagement, and formulate a consumer-centric text campaign to inspire buyers.
Strategy Three: Offer Digital Coupons
Digital coupons are all the rage, and they’ll dominate in 2016. SMS-delivered coupons benefit from a 10-times-higher redemption rate than printed coupons. Mobile coupons are incredibly convenient for consumers, creating real-time environments contingent on in-store turn-ins, loyalty programs and custom offers.
Strategy Four: Pull Into the lead with Location-Based Advertisements
Few things garner the immersion location-based advertisements procure. Mobile commerce has prompted a world of location-based services, and experts believe mobile consumers will constitute 24.4 percent of e-commerce revenue by 2017. A tech-enabled marketing campaign can offer extraordinary value with beacon technology, creating live, exciting buying environments for consumers.
Strategy Five: Hop Aboard Sensory Apps
2016 will introduce a variety of sensory-enabled mobile apps. Mobile devices are becoming increasingly personal, now serving as user companions. Experts have placed incredible value on this relationship, highlighting an app’s ability to monitor eating habits, sleep schedules, social outings and even verbal communication. Interactive, data-driven apps will soon incorporate sensory stimuli to enhance the wearer’s day-to-day activities, simultaneously delivering much-needed information to mobile marketers.
Strategy Six: Get Ready for New Wi-Fi Standards
That’s right: Wi-Fi is changing again. Emergent Wi-Fi standards, like 802.11ac for Wave 1 and 2 Wi-Fi, will create new opportunities for mobile marketers engaging consumers through store-based networks. In the next three years, Wi-Fi infrastructures will grow, enabling cellular off-loading. Location sensing services, access point placement and dynamic in-store opportunities will arise, benefiting both buyer and seller in high-powered environments. Check out Wi-Fi’s newest capabilities, because more businesses are engaging consumers through store-offered wireless networks.
Strategy Seven: Get Into Social Messaging Apps
Social messaging apps are already here, and they’re going to be big in 2016. Providers like Facebook and WhatsApp already have trending chat options, and other companies are fitting the bill with innovative social-commerce options. Facebook Messenger, soon, will become an intuitive mobile marketing platform. Facebook’s contribution to the traditional marketing world can’t be understated, and the world’s newest apps can’t, either.
To evolve your mobile marketing strategy, you’ll need to harness new technology. While traditional marketing strategies still hold water, they may begin to sink by 2016’s end. The smartphone-enabled population is growing, and it’s passing those without devices. Get involved with the industry’s newest innovations, and take advantage of an automated mobile marketing platform. In 2016, big numbers will rule, and optimized digital content will influence consumers on unprecedented levels.
What do you think of what I’ve covered so far? Will you start your mobile marketing campaign? I would love to read your comments below.