Your potential customers spend loads of hours per month with their gadgets, in particular, with their apps. Thus, Glorium Technologies decided to study the issue in detail. For instance, an average American spends 3.3 hours per day with their smartphones. In particular, 127 minutes for the mobile apps. 75% of Americans check their apps every 15 minutes. It’s been calculated that 85% of “smartphone-time” is spent on the apps. The same percentage of users prefer native apps to mobile apps. In 2015, time spent on apps increased by 21%.
So, why lose all these clients? Every company should consider an application for its development in the current digital scope.
Mobile applications are also a great pool of money. Statista reports that revenue from mobile apps in 2017 is to grow twice and to reach $101.1bn. In 2016 it is expected to be equal to 2016. Mobile advertising got $100bn in 2016 that is 430% increase comparing to 2013. 42% of all mobile sales in leading 500 merchants came from mobile apps.
So, don’t be afraid of investing in the mobile development.
The mobile application market is a promising market. There are 1.4bn smartphones for every 1.5 people. 1.8m smartphones are sold per day. Juniper Research expects 2bn purchases in mobile by the end of 2016. People are downloading apps more and more actively. 224,8m app downloads in 2016, and 2017 is expected to have 298,69 app downloads.
The business process becomes smoother with applications, as well. Kony states that enterprise mobility market is to reach $284bn in 2019 from $72bn that we have now. According to Gartner, 70% of the workforce will have a smartphone by 2017, and 25% of enterprises will have an app by 2017. So, no reasons to hesitate. Moreover, 80% of IT trendsetters report positive ROI on their applications. 71% of employees spend 2 hours a week on their mobile company info. In such a way, companies get 240 hours per year per employee as a mobile bonus.
So, make conclusions – decide on apps.