How does the saying go? “You never have a second chance to make a first impression.” Logos are about the first impression and about leaving a lasting impression. A good logo will look good big or small and it doesn’t rely on color to create the effect. As every designer knows, it’s the idea behind the logo that makes it interesting and inspiring. It is the simple logo that creates a hook to remember the company name by, while enjoying the look of the design.
Ferina Santos is part of the team behind Open Colleges, Australia's provider of graphic design courses. A feisty nerd at heart with an obsession for media and vanity, she captures all her random musings with daily photographs in her blog, A Pink Banana.