Packaging is important because it’s like the UX, or user experience, of a physical product. It determines how we interact with that product and allows us to make educated assessments of it. If a company doesn’t put time and and effort into their packaging, I may get something I feel is cheap and that may reflect poorly on the product. Thus, I have a poorer experience and I’m not thrilled with the product. It’s all related to the brand experience and our perceptions.
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