Can we kill off lorem ipsum?


Once upon a time, in decades and centuries past, Lorem Ipsum served typesetters and printers well.Today’s communication landscape is vastly different. The Web allows us to create rich, multi-dimensional, interactive experiences.With this in mind, using Lorem Ipsum no longer makes sense. It breeds dummy designs and short sells everyone.So the time has come to have a good, hard look at ditching the dummy text from the design process wherever possible, and placing real content in the forefront, where it belongs.

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