How to build irresistible websites by designing for emotion

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Good design has strong ties to emotion: this is something designers do know and understand. Unfortunately, in a world driven by SEO and the never-ending evolution of web tech, it’s a very easy thing to forget.Our emotional response to design, from its visual aesthetics to the experience it creates, is part physiology, part math and part mystery. That’s also true for our approach to design, and again: it informs more than the aesthetic aspects. Emotion is also present in the best of its structure and strategy.

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Good design has strong ties to emotion: this is something designers do know and understand. Unfortunately, in a world driven by SEO and the never-ending ...
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