It is utterly necessary to keep ones personal social media separated from Business. Business, to a large extent, counts on an entrepreneur’s reputation. Reputation takes years to build but can collapse in a very short span of time. A person’s likes, dislikes, personal opinion about an issue and taste are largely revealed through Social Media sites like Facebook, Twitter etc. It is important to keep your business acquaintances away from your personal social media pages. There are several reasons why you should follow this.