Don’t you love it when the Internet blows up over something silly? It could be a dress with two colors, and only one them is the right color. It might be a grumpy cat, or it could be an epic public relations fail — that usually happens when a company totally gets it wrong about something they’re trying to sell.
Before any type of advertisement goes out from a large corporation, there is a small army of company executives, ad executives, designers and underlings who see this work. It is scrutinized at all levels in excruciating detail. Finally, everyone signs off, and they hit “send.” Then it all blows up in a matter of seconds. What did they miss? Here are five reasons why an ad campaign could be headed for an epic fail: