5 Ways Real-Time Communication Can Benefit Your Customers’ Experiences

Shaping better customer experiences in our hyperconnected world requires customer-business relationships that can be successfully built on real-time communication. In other words, customers expect responses 24/7 on their preferred channel. These channels may be, for example, mobile apps, social media, the company’s website or virtual chat. Because customers want to communicate in ways that are…

Marketing: Do You Make This Common Mistake?

Marketing: Do You Make This Common Mistake? A vital function of every business is their marketing operations of every business. Marketing plays a crucial role in every type of business and for every size of business, from a one-person business to a multinational corporation. If there isn’t a well-developed marketing strategy, then there won’t be…

Customer Testimonials: How to Ask for Them & Where to Use Them

Testimonials from your satisfied customers are not only a positive reflection of your products or services, but they are also an excellent way to influence potential customers to try your business. Customer testimonials are one of the most powerful forms of advertising that your business can harness – in fact, a study by Ipsos found that 78 percent of Americans decide whether to purchase a product with the help of online reviews. Getting testimonials from your customers is easier than you might think, and here’s a look at how to ask for them, as well as how to use them.