LinkedIn is undeniably the best place for building relationships and making sales. No wonder around 76% of all CEOs are in the habit of checking LinkedIn daily. About 50% of the users probably would end up buying from a firm they have engaged on this particular platform. Around 80% users actually agreed that company connections are great for providing opportunities to improve professional decision-making. Moreover, LinkedIn members boast of possessing almost twice the purchasing power as compared to that of Facebook users. But there are some startup CEOs and small business owners that are encountering just a single issue with the platform. They are all using it wrong.