How to Build a Social Media Campaign From Scratch

You’ve started your business a while ago and now is the best time to get into some online marketing tactics. You should know that this is a very vast field and every little detail counts. Before you start advertising your service or product via social media, make sure to have everything well planned. There are numerous failed businesses that spent enormous amounts of cash because they dove into social media advertising without a plan. Below are some crucial steps you should follow in order to be successful in this area.

Set and understand your goals and objectives

Ask yourself what do you want to achieve with the social media campaign. If you’re not sure where to start, the good choice is to consider S.M.A.R.T. method. The purpose of this method is to let you know what your goals need to be. The S.M.A.R.T. abbreviation stands for specific, measurable, attainable, relevant and time-bound. Make sure to concentrate on just a few goals, since your campaign won’t give results if you go to wide.

You’re going to use different marketing tactics depending on your goals. If you want to increase sales, you’ll probably work on generating leads. If you want to raise brand awareness, on the other hand, you are likely to choose to increase your brand’s mentions on social media. Every goal has its way of achieving, so please have that always on your mind.

Learn about your customers

After you’ve defined your objectives, you’re ready to start targeting your customers. You should target audience based on the nature of your service or product. If you’re selling, for example, high definition cameras, you probably don’t want to target everyone in the 18-35 age group. You’ll probably narrow the selection down to professionals and tech-savvy people.

One of the most successful strategies is to create your buyer’s persona. Give them a name, age, profession. Add the income and children to the persona. Think about their lives, their motivation, their challenges etc. Create as many personas as you need. You want to know your ideal customers and know how to find them. If you’re successful, they will know where to find you as well.

Inspect your competition

When you’re thinking about advertising via social media, your competition can be your most valuable guide. By researching them, you’ll be able to see what moves to take and what to avoid. So don’t ignore your competition since you have a lot to learn from them.

Your research should start from three or four most prosperous ones. Look for their activity on social media and where they are most active. Study their habits. See what tone they use when communicating with their audience. Learn if they mainly talk about their product or they pay attention to other stuff as well. That way you’ll know which strategy to use and which one you should ignore.

Work on high-quality content

In order to get to your ideal customer, you’ll have to attract them with some top notch content. Your content should offer some real value to the reader and should be SEO friendly as well. Search Engine Optimization has changed a lot in last few years, so a lot of major strategies aren’t working anymore. If you want to get ahead of your competition consider looking for affordable Search Engine Optimisation Services in your area. You’ll be able to talk with professionals who have the perfect understanding of today’s SEO requirements. Don’t forget to maintain your online presence at all times, since that is one of the crucial steps toward success in social media marketing.


At the end, when you’ve covered all of the above-mentioned sections you’ll need to choose your advertising channels and start your social media marketing campaign. Keep in mind that social media platforms are very different from each other, and your revenue can, and most probably will be, affected. If you choose the right one or a few, for your business, the success might be just behind the door. Thorough planning, learning and a lot of commitment will open the door and guide you through it. In order for this to be a winning situation, keep in mind that there are no shortcuts. Therefore, go ahead and start with building your social media campaign right now.

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