The Internet is now a totally different place as it was about a decade ago. This is mainly because the websites have transformed from a simple text-centric layout to a high degree driven responsive online platform. For many web designers, staying up to date with the latest technological and user behavioral preferences are not always achievable, thus websites fail to achieve the desired rankings.
Looking at the web design usability, several factors such as loading speed threshold, content length, mobile friendly design or absence of attractive visual elements are responsible for website’s shortcomings. Let’s look at the statistics of all the factors that contribute to produce an ideal user experience that can spike up the traffic and eventually, improve the rankings.
- 70% of small business websites do not have a clear agenda on home page
- 47% people want a website to load in 2 seconds
- 48% of the users want mobile website to be as responsive as the desktop website
- If images take too long to load, 39%of the visitors will stop engaging with the website
- Contact information is very critical as 44% of the visitors leave if no number or contact information is provided.
- Website with 50+ pages generate more traffic
- 38% will stop engaging with a website if layout is unattractive
- Two third of the people are more susceptible to consume a content that is beautifully designed than something plain.
Google is all about getting the best of the best on top and the ignorance of these factors mean a cold shoulder from Google. A website that lets down the visitor in the very first handshake is least likely to reach the top ranks over another website that immediately greets with a handshake and a complimentary smile. Checkout this infographic compiled and designed by GO-Gulf which shows the top 10 web design usability statistics and trends.
Asad Ali is a competent Internet marketer having more than 7 years of experience in the eCommerce industry. He has a vast exposure in promoting websites, conversion optimization and SEO. Currently, he has heading the marketing team at Go-Gulf Dubai web development company.