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Amid the ever-increasing competition for businesses to make their mark in the digital world, establishing and maintaining an active presence is right on top of their marketing strategies. Since the emergence of smartphones, brands are bound to follow the global trend of marketing their products online through smartphones. People like things they can easily access and they prefer a simplified, user-friendly mobile app over a website to shop for their favorite products online. Small businesses, whether they are coffee shops or day spas, now have their presence in the app store, which allows them to stay connected to their customers through the app.
If you still have doubts about whether the visibility of your business in the digital world needs a bit of a push, scroll on.
- Visibility
A majority of people spend approximately up to 3 hours per day on mobile phones. Apps present a way for you to boost your business sales, e.g. by offering special discounts available only on the app. The app also allows users to access information when there is no Internet connectivity. With a website, not only do you have to remember the web address every time but also need a good internet connection.
- Good User Interface
Many websites are difficult to navigate through, especially for people who are not cyber buffs. A good web development company like redfoxwebtech.com would be able to design a simplified app for your business so people can find what they’re looking for, easily.
- More Recognition
An app for your website or web store is like a blank billboard sign, and you can showcase anything or any product on it. Once you have the customer’s attention, they’re in for the long haul.
- Better Communication
Giving your customers an instant option to reach out is a definite plus. Emails take longer to make an impact. Instant communication with a representative through a mobile app would always be appreciated.
- Improves Customer Loyalty
People have been wary of fraud and exposed to all sorts of things online. When you provide top-quality service or product besides ensuring the best customer experience, you’re going to make loyal customers.
- Growth in Sales
Mobile apps boost sales by up to 40%. Since people are mostly on their phones, they get notifications quickly about discounts, new product launches, and new features. In-app advertisements also help to boost sales.
- Word Of Mouth Marketing
Things like better service, easy-to-use interface, quality products, and effective communications make their way in the minds of the customers. Every satisfied customer is a free advertisement for your products and services. People buy things online depending on the recommendations of their friends or their favorite bloggers so if your customers are happy with the quality of your products, services, and your app; they will spread the word.
- Compete with Other Brands
In the world of marketing, your business won’t survive for long if you stick to old-age marketing techniques. Now you have to utilize every opportunity and every digital platform to make a difference. Having an app for your website and socializing with potential customers on social media platforms brings you one step closer to success.
- Better Team Management
You can build an app for your core team to always stay in touch. There are only so many places you can be present physically to manage all aspects. An app allows you to monitor processes efficiently.
- Valuable Analytics
An app can be a source of useful information. You can learn which of your products are doing better than others and how much time do your customers spend on the app. It can also tell you which features you can further improve to attract more customers and enhance the experience of the existing ones.
