From popular shows such as The Simpsons to blockbuster film The Lion King, 2D animation has been the most successful and proverbial form of animation since the 1800s. Viewers have been besotted with their favourite 2D animated characters on screen for years, however, as the digital world shifts and evolves, the animation industry does too. Animation studios have developed innovative techniques to create excellent, complex 3D rendered images to show objects and characters in a far more detailed, realistic and visually appealing way. This advancement has transformed the animation industry and provided viewers with incredibly futuristic, high-quality visuals that 2D animation cannot achieve.
3D configurator is a business tool like no other, changing the way many industries communicate their practices and products. Giving life to products engages a consumer far more to interact and pay interest in a company’s services. Investing in a product that ensures the most effective results both visually and in terms of speed and accuracy is the best return on investment. Whether showing off a design to clients and consumers for a commercial advertisement, product presentation or for your own personal project, 3D animation is the perfect platform to reveal incredible creativity and showcase your brand.
Taking viewers to unknown realms, showcasing breathtaking properties and products beyond their comprehension is all possible through 3D animation. However, 3D animation is a layered technique and each style varies according to a specific animation style.
What Is 3D Animation?
3D animation is essentially a system that takes real 3D objects and moulds them into mobile, animated objects in a computerized environment. Animation studious carefully and meticulously control and adjust the objects within a 3D software designed to create picture sequences that simulate real movement. The process of transforming the objects from 2D to 3D is completed in three various stages, from modelling to layout and rendering. The rendering process is the output of the finalized computer graphics that appear in a three-dimensional platform.
What Are The 3D Animation Techniques?
To understand 3D animation, it’s crucial to know the different types of animation styles and techniques. These include the following:
Computer-Generated Imagery (CGI)/ Digital 3D
Primarily used in films and television, CGI animators have made it possible to create completely three-dimensional digital environments, objects or special effects using specific computer software. The three-dimensional subjects are able to be manipulated in the environment using motion graphics. CGI helps transform the way stories are told on screen and enhances the way products are marketed. This 3D animation technique is specifically designed to enhance the visual experience of the viewer and is not made to be an immersive experience with the digital subjects in the environment.
Interactive/ Immersive 3D Animation
This 3D animation technique is a process that creates a completely animated and digital setting using a computer software system. This process involves some form of communication between the viewer and the animated layout or objects within the digital environment. This allows viewers to navigate through digital environments via a computer screen and controlling what they want to see or interact with using the computer’s keyboard. Although this animation technique is often used in video games, many animation studios offer 3D user-interactive software for users to navigate through a property layout or product as well.
Virtual Reality (VR)
Virtual Reality is relatively similar to 3D user-interactive software and other interactive animation in the sense that the technologies are producing an entirely imaginary digital environment for the user to navigate. The user becomes isolated within the animated environment and able to walk through and experience it with realistic objects and sounds emitted from the VR computer software. The purpose of VR is to replicate an authentic setting as closely as possible for real estate purposes or create a completely imaginary environment.
Motion Graphics
Motion Graphics are certainly a type of animation, but not specifically a 3D form. Motion graphics is the technique of having a subject move that would otherwise be a stable, immobile object. It can animate logos or objects to give some visual appeal and movement without telling a full story as 3D animation techniques would. Motion graphics can display marketing ads that may be complex with ease in a few seconds of graphic motion. Brand owners that may not want to commit to 3D animation have motion graphics as an option for multiple online platforms, from apps to their websites and social media. Motion graphics are stylish and visually appealing for all users and used by influential companies such as Uber, SkipTheDishes, Google and more.
Voice-Over For 3D Animation
For any video with voice-over, the audio would be recorded first before the 3D animator creates a character’s mouth shape to match the audio by each frame. The voice recording is important because it may alter and influence many aspects of a character.
The VO and the 3D animation need to be in sync for a well-made 3D animated video and to appeal to viewers.
Advantages of 3D Animation Techniques
Many industries can benefit from using 3D animation to promote their products. Here are some of the benefits of 3D animation techniques:
- Keeps Audience/Consumers Intrigued: The high quality and very detailed works of 3D animation grab the attention of audiences and consumers with ease. The new and exciting technology is appealing universally, which makes 3D animation a great business tool to attract consumers as well.
- Enhances Interactivity: 3D animation enhances communication between brands and their customers. Users can feel more connected to the brand by viewing how a product or property is made through a commercial video.
- Promotes Brand: Consumers will remember the brands that stand out most and 3D animation helps a company achieve that exposure. A 3D animated commercial or presentation will appeal to viewers and keep your brand ingrained in their memory.
- Increases Online Traffic: A 3D animated video can be uploaded on various online mediums to garner more traffic to your brand. Brand owners can take advantage of this to sell their products and gain more users to their website.
EnDesign is an innovative medium that specializes in providing its clients with highly detailed, stunning 3D visualizations of their visions. Offering services in 3D animation, 3D Virtual Reality, 3D user-interface software, 3D projection mapping and far more, EnDesign is bringing dream projects to life with these technological innovations. At EnDesign, their team can create all types of 3D animation from motion graphics to audio, voice-overs and VFX (Visual Effects) for their clients’ projects. 3D animation allows your brand’s creativity to shine through and convey your message far more effectively. EnDesign’s 3D visualization services are perfect for a variety of industries, including Real Estate, Architects, Engineers and Fashion Designers. Make your vision come to life to promote your brand or just for yourself and visit https://endesign.co/.
Conclusion
3d animation has progressed many industries forward by creating incredibly high quality, detailed, visually appealing objects in a third-dimensional environment that can be shared on various mediums.
From CGI, to interactive 3D animation and VR, 3D animation has expanded into avenues beyond film and television to be a great business tool. Taking users into imaginary realms or replicating a certain environment, 3D animation amazes audiences, consumers and viewers everywhere by pushing the boundaries of technology. Incorporating 3D animation in your branding techniques can enhance your company’s exposure and be a cost-effective method as it will become available via multiple online mediums to draw traffic. Invest in a technique that will enhance your business and become a return on your investment with 3D animation.
Author’s Bio
Ellie King is a Content Writer for BreezeMaxWeb: Online Media Solutions writing blogs and content for the company’s clients’ websites. Graduating from Brock University with a Bachelor’s Degree in Journalism, Ellie ventured as a freelance journalist for a year covering politics, social issues, music and culture and has published articles based on said subjects.
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