Source: Freepik
There are many tools and software that can help you improve your website performance, but it can be difficult to choose which ones are the right fit for you.
It’s easy to get overwhelmed by all of the choices and spend your money on something you don’t actually need, or even worse, completely overlook a tool that would add great value to your website.
If you’re wondering which website tools are worth it, keep reading!
Live chat
Companies take care of their customers and do all best for support 24/7. For instance, professional essay service Service – write my essay has a live chat that allows providing high-quality feedback by chatbots.
Live chat turned out to be the most efficient customer service channel, with 73% satisfied consumers, compared to email with 61% and phone with 44%.
It’s no wonder as modern live chat solutions offer 24/7 support and instant answers to confused or unsatisfied customers.
Offering live chat support on your website at any time can help you keep your customers satisfied and your brand reputation positive. If anything goes wrong, live chat will help buffer or avoid the negative consequences.
It will also help you reduce cart abandonment, increase conversions and boost sales.
Constant technological innovations in the field of AI are making it possible for chatbots to offer comprehensive 24/7 support via live chat, so these customer support solutions end up being more affordable than other, more traditional ones.
Social Proof
Once you attract visitors to your website, you need to convince them that they can trust your brand enough to make a purchase.
The best way to build trust and boost your brand reputation is to show that you already have a lot of satisfied customers.
For example, you can use CRO tools that show how many people purchased your product lately. Once your website visitors see that you have a lot of active customers, it will create a sense of urgency and trigger FOMO (fear of missing out).
By using website tools to display anything from live visitor count to user reviews and testimonials, you will evoke these emotions that will urge your visitors to make quicker buying decisions.
In fact, according to statistics, using FOMO can boost your conversions up to 200%, so this is a strategy you definitely don’t want to skip.
Social Share Buttons
Attracting visitors and boosting traffic is one of the biggest challenges every website faces. And while optimizing your website for search engine is crucial, organic search is not the only way your prospects can find your website.
With almost 2 billion social media users, it would be crazy not to utilize the power of social platforms to attract more visitors to your website.
Besides, social media is a virtual space which allows like-minded people to share their thoughts and interests. This is especially useful for reaching communities centred around specific business niches and interests.
Adding social sharing buttons to your website will make it easier for your visitors to share content on their social media channels and it will improve your chances of reaching new prospects and boosting your website traffic.
SEO tools
From keyword research and content optimization to website audits and analytics, SEO tools are necessary to help you figure out how to optimize your website.
These tools will help you make your website more visible both for search engines and website visitors.
SEO tools save the valuable time you would otherwise spend on manual website audits and tracking your progress and KPIs. By automating most of your SEO efforts you will have more time and resources for other aspects of your marketing strategy that can’t be easily automated.
Also, you can use keyword research tools to find high-converting keywords and improve your content strategy. Finding the right balance between keyword difficulty and search volume, while also keeping an eye on your competitors can be tricky, but that’s exactly what SEO tools are for.
The truth is, it’s hard to make a definite list of tools every website needs. Different businesses have different needs, so you’ll probably need more than these four tools.
However, no matter your business size, business model, location and niche, these tools will help you take your website to another level, attract more visitors, and ultimately, increase conversions.
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