UX is one of the most important elements of web and application design. With technological advancement, the expectations of users are also increasing on a consistent basis.
However, what are the important elements of good UX?
This is a question that is in the mind of every web and application designer because at the end, user experience is what matters the most.
One of the priorities of every business is to be able to adjust according to the needs of its users. To get ahead in the ever changing web and mobile app, designers have to be proactive at all times.
In this article, I will outline 5 key important elements of good UX that will work in 2018 and beyond.
# Thorough Understanding of Users
Before you can create a design for your users, you have to be able to define who they are. You need to identify their top expectations, wants and needs.
The best way you can do that is through market research in other for you to understand the demographics you are dealing with. This will help you avoid being clueless when you begin to design a site.
Some of the questions you need to find answers to during the market research include:
- How old are the target Users?
- What is their Gender?
- What type of operating system do they use mostly?
- Do they use desktop or mobile when online?
- What is their location?
- What type of web browsers do they use?
- What is their class of income? Low, Middle or High Class?
By uncovering all the above answers, you will be able to gather enough comprehensive data that you can use when developing design, layout and all interactive site elements.
With such understanding of users, you will be able to create the perfect user experience that will give a lasting experience to users.
# Relevant and Understandable Content
Focusing on the content is one of the key aspects of creating a good and attractive website or mobile application. Irrelevant content should be avoided so that the user will not be distracted with them.
You should try to use few colors and avoid mixing of colors in order to make your content more visible. You should always have between 20-30 words within each paragraph.
Users should be able to relate with your content. Your content needs to be relevant and interesting in such a way that it makes your users engaged. It should also try to answer questions users are looking for so that will keep coming back because of the value they derive.
What good is a content, if it doesn’t create a great user experience? A successful site should be able to combine the processes of the job of the writer and designer to make sure that the site meets its user’s needs.
# Video Content
Video content have been trending lately and it has become vital in creating great user experience. It is advisable for designers to adjust videos for portrait frames.
You should also try to use fully clear videos with HD graphics in order to provide full-screen experience. Videos should not be too long.
The reason you need to adjust videos for portrait frames is because most mobile phones are normally used in portrait orientation virtually all the time.
The quality of videos on your site or mobile application does have a major influence on user experience, which is why it has to be of top quality. Also ensure that videos are not pixelated.
# Humanization
With today’s technological impact such as voice recognition, touch and AI on mobile phones and similar digital devices, people are now looking forward to interact with such gadgets in a similar way they interact with another fellow human.
With such expectations, designers should starting working towards creating applications and websites that offer a deeper human experience for users.
The reason for humanizing digital experience is to connect with user emotions. The best way to humanize digital experience is to be able to allow users to connect with their devices in an emotional way.
There are different ways in which designers can humanize digital experience include:
- Micro-Interactions
- Mimicking emotions in feedback
- Sharing emotions with face recognition
- Creating natural means of interacting with mobile apps
# Biometric Identification
With the all new biometric technology, identity can be verified easily. Web and app designers can now move from the traditional ways and switch to biometric systems for better identification purposes.
With his type of technology, identity can authenticated easily. Biometric technology is capable of recognizing a person’s identity based on some characteristics.
Biometric technology can be used to verify users with voice recognition, facial or fingerprints so there will be no need to have different passwords for different applications and websites. It is an advancement to bolster security for users and businesses.
Use of biometric technology makes the authentication process easier and faster. With PHP Web Development Company, you can get all the help you need to implement a biometric system for your website and application.
The use of Biometric technology is the future of UX. This is absolutely what users look for nowadays, and so any designer that hopes to create a site with great user experience cannot afford to skip this.
You might definitely want to take a course on this to familiarize yourself a lot more and also keep yourself up-to-date with the latest technology in the biometric niche.
User Experience is critical when it comes to websites and mobile apps. One of the most important lessons designers need to learn is that of good UX.
Being able to satisfy the needs and wants of users is one of the greatest feeling a designer should want. Being able to get users absorbed in the whole experience and being able to evoke positive emotions.
Author Bio:
Ayushi Choudhary is a Jr. Content writer working with Ethane Technologies. In her corporate life she write many blogs and articles on Web design and development, SEO, SMO and many more.
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