Type the word “Web Designing Companies in India” and you might just be overwhelmed by all the choices that you are provided with. Amongst these you are bound to find a number of WordPress superstars, and maybe even a time lord or two. So how to make your web designing company to be an A-lister in this overwhelming search results of web designing companies in India? What are the basic yet most essential factors to keep in mind while designing a website? If you are looking forward to make an online resource, or to renovate an existing one with WordPress as the ultimate weapon, then you’re at the right place. WordPress already comprises popular ready-made themes, which have gained limelight in the recent years amongst internet users. In spite of these attractive available WordPress themes it is essential to choose an intrinsic & appropriate template. This is where half of the success lies. So here we are, to discuss about the five most essential tips that will help in building an effective WordPress website and eventually bring fame to your web designing company. Let us explore and see what they are:
Well- Structured and Appealing Layout
Everybody goes for what appeals to the human eye. As we all know, the first impression one has of anything, is usually the one that lasts. To keep the website design professional along with it being catchy and appealing is where the knack lies. One may even consider to look through the real estate WordPress themes. They have a wide array of designs to choose from. Minimalistic yet stylish designs which doesn’t hinder or distract from the content material should be preferred.
The effective design of the website comprises only of these few items listed below which need to be played on very smartly and carefully.
Proper choice of colours
Use of good-Quality and relevant imagery
Readable and appealing Fonts with proper highlights
A wise combination of spaces
Including informative statistics, charts and graphs
2. Platform Compatibility for Users Friendly Navigation
The internet’s widespread appeal is all about making things easier and reaching out for information, knowledge or commodities all in a click. Web pages should be device-oriented and compatible with all types of users, screens and flexible with multiple devices.
For navigation to be more efficient and easy, there is a lot that the web design trends have contributed, such as ghost buttons, stick-to-top menus and dropdowns, which are now a part of the premium WordPress templates package. It is important to make websites easily navigable by the users because if the website is not very easy or friendly to navigate users will not linger there for long. What are the factors must-to follow to make the website easily navigable:
The page must be reachable to users with not more than two clicks. Users tend to get restless or impatient and eventually move out without viewing the website.
Providing contact information at the end of the webpage. Serious users usually look forward to contacting the developer or company after viewing the webpage either to gain more insights, to subscribe or to purchase.
Reveal or enlighten the users with information on their location through sitemap/site-wide search and Breadcrumb trail (A number of breadcrumb trails are made available in WordPress).
3. Relevant Content
The design and structure of the webpage are where half the success lies, and the other half lies in the content of the webpage. It is not very difficult to understand that the content of the website is the show stopper.Therefore it is very important to have relevant, easy to understand content on the webpage. Nobody is looking to improve or enrich their vocabulary skills through the website. It should be written in simple words and with considerable clarity which will be understood by all kinds of users. Some of the handy tips for better content making are:
Use of bullets to make direct statements
Use multiple sub-headings to make content more readable
There should not be unnecessary elaborated details and, simple and easy to understand words should be used
4. Use of CTA or Call to Action Button
If you are expecting audiences to actually convert to your customers, then this is an indispensable element to have on your page. What is a CTA or Call to Action Button? Preferably a combination of landing page or pages which urges audiences to take some real action rather than looking around in your webpage. Key features to make an effective CTA
Call to action words: choosing catchy lines to provoke customers without being too pressing.
Standoffish text font that highlights the CTA and makes it noticeable and attractive
Creating a sense of urgency that is to urges people to click on the provided link/button. Making offers such as discount statements, free trials help in urging audiences.
5. A Friendly Error Page
Website breakdown is a common phenomenon experienced by all the websites now and then for various causes. But will it serve well for the developers if users find their websites in such a state? Maybe not. This is the area where a little work must be done.
WordPress provides plenty of plugin options that may help in creating or designing an attractive 404 custom page. A well designed and attractive error page fills in a good impression about the website, and the users might as well get an assurance that things are under control or is taken care of.
As we have mentioned before, in the modern age, having a website is indispensable. Be it an e-commerce venture, an informative blog, or just a place where you post your writings or creations, an attractive website helps in garnering a wider audience. So these were some of the essential factors website companies should never overlook upon while going to website designing or website development. These factors if wisely implemented will surely help in A-listing your web designing company in India.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Top Website Design Services In India, Lifestyle Design, Branding Firm, Exhibition design etc..
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