In business, the first impression matters a lot. So in order to have a winning edge among the competitors, a business must invest in hiring skilled and effective graphics designing team. They will not only help persuade the customers but also engage them. Expert marketers say that graphics designing can actually help to show rather than to tell. In this blog, we will discuss 5 ways in which graphic design can boost the marketing standards of a company.
- Company Logo – The logo of the company needs to be functional across all platforms. It should also be such that it does not get easily erased from the minds of the viewers. It should be flexible, yet should maintain the identity of the brand, which is the main purpose.
The logo should be adjustable for a variety of sizes including all social media platforms. There should be a distinct flavour attached to the logo when it is used for events, products and promotions. The logo should identify itself with the message, the brand wants to convey. The best graphic designers ensure that a logo carries all of the above and much more.
- Collaterals: There are plenty of collaterals involved in the marketing of a business, where graphics design can be used. Business cards, letterheads, brochures and a lot more collateral materials can use graphics designing to ensure that all these stand out more effectively.
The best graphic designers ensure that these collaterals carry the message clearly and consistently, to communicate the value proposition effectively. A lot of colours can be experimented with to let the client or the reader know about the mood or highlight more on the product or the service.
If the business card has eye-catching visual elements, they will definitely notice the business card. The efficient designers pay attention to every detail, right from the choice of fonts to cropping of messages to the colour combination used.
- Website Design: A good graphic design has a great impact on the website as it is capable of telling the mission and vision behind the business quite effectively. It is also responsible for building the trust and gives a solid reason to the visitors to become future customers. Keeping this in mind, the best graphic designers use graphic design strategically to place the benefits, customer reviews, product information, call to actions and much more.
The website should be such designed that the brand gets represented in it. The images and the graphics used should match the content. The visitor should be easily able to navigate the content and take action. It should also be responsive to mobile phones and other devices.
- Packaging: The packaging of the product is quite effective when it comes to a business selling products to the outside market. The displays, product inserts, exterior packaging and plenty of other things related to packaging are quite important for the brand to converse with the customers.
The packaging design should be convincing enough to match with the end product. It should contribute to enhancing the user experience and appeal to the target consumer as well.
- Social Media: The best graphic designers are quite capable of creating a branded graphic design, which gets immediately recognized by the people. When these are used as posts in the social media, they help the company to stand out. Graphics and images in the social media are quite beneficial for the engagement of the visitors on the site.
The ethos of the company and benefits provided can be used across the social media platforms including promotion of special offers and highlighting the product info. These are also very good ways of keeping the customer updated about the products and services. One can also create content that can be shared across various social media platforms, with the help of graphics.
Other than all the above-mentioned strategies to use graphics designing to market the business, there are various other physical ways by which the best graphic designers can create an impact. Banners and ads are the most conventional and effective ways of displaying more about the company. One can get rid of the redundant information from a flyer template and have a banner ad instead.
This design asset can then be used in the social media and PPC marketing campaigns. The strong design used in these banners and ads will help in creating an easy entry point with these ad platforms. This not only lowers the cost but the time commitments as well. Websites and email templates can also be updated with the help of graphics designing.
The colour combinations, design elements and the call-to-action can be designed in a better way to lead to better conversion rates. If the designs become popular, a person in need of the website will immediately recognize the brand once it gets reflected on the flyer, business or brochure. The same thing applies to email marketing campaign as well. The best graphic designers will be able to design great marketing materials and website. This could be used to feature in several relevant publications.
When it comes to social media graphics, the designs can be effectively used in Facebook, LinkedIn, Twitter, YouTube or Instagram. Anyone who visits the business profile through these sites enjoys an engaging and pleasant experience. Some of the designs could be digitized and used on the website of a third party content site. This will create more and better resources for the team and the business to expand.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Best Affordable Graphic Design, Lifestyle Design, Branding Firm, Exhibition design etc..
