As we move steadily towards the last leg of the year, we can’t wait to celebrate Halloween, Thanksgiving, and Christmas. For businesses like yourself, the holiday season offers an excellent opportunity to boost sales and increase revenues.
Your customers play a huge role in the success of your online print store. From boosting your company’s profitability to magnifying its brand visibility – your customers have a hand in everything. They are essential and during the festivity, even more so!
So, how can you prep your online print store for the holiday season? For starters – deploy a robust web-to-print tech solution. If you haven’t been living under a rock, you will be aware of the fact that W2P is one of the biggest buzz creators in the printing industry.
Why do you ask? Because it enables a smooth online shopping experience for your consumers. Personalizing and placing an order on customized print materials is easier than ever, thanks to the web-to-print technology.
A NAPL survey states approximately 57% of printers attributed W2P technology for their thriving businesses. Do you also want to thrive during the holiday season? Here’s how you can prepare your online print store:
1) Run exclusive discounts and offers
Festivity and flash sales go hand-in-hand. Do your research, and you will find that almost every online business runs sitewide sales or distributes limited period coupon codes. If you are targeting the Halloween season, you could run a 31% discount on limited services for a month.
Study customer behavior to see what kinds of offers are most likely to resonate with them. You should also pay close attention to what your competitors are doing, as the activities that work for them are expected to work for your business too.
2) Personalization attracts more sales
Customers always want to feel special, and offering personalization on your online print store is one to do so. If your customer knows a thing or two about the type of fabric and design he wants for print, he is more likely to use editing tools (present in W2P solutions) to create a heavily personalized end product.
Since conventional printing methods require more massive minimum amounts of materials because of a high setup cost and longer setup time, personalization is ideal for printing smaller runs more efficiently and cost-effectively.
That enables more customers to flock to your online print store and shop from you.
3) Tracking orders and inventory is much easier
Nothing makes customers unhappier than delayed or wrong deliveries and that too during the festivities! Thanks to Web to print software, you can comfortably manage all your orders. View the details, assign vendors for each order item, create invoices, manage production status, and make shipment records via a single admin panel.
Additionally, you can also predict when a part of the inventory will go out of stock. The insight is vital as it helps you make adequate adjustments when the demand is high during the festive season.
4) Focus on customer care
Today, customer care goes far beyond setting up a helpline. Social media makes it easy to share reviews, and 52% of customers expect to hear back from a company (irrespective of size and domain) within seven days of posting a review online.
So, please ensure that you respond promptly to both good and bad reviews, and offer concrete solutions if a customer has voiced a complaint. You don’t want a string of bad reviews on social media, reducing your chances of thriving during the festive season.
Since 71% of customers are more likely to buy from a brand after a positive social media experience, give your online interactions a high priority.
5) Become more involved through events or sponsorships
It doesn’t matter if you sell online! A proven way to build a revenue stream is by sponsoring a local event or volunteering for a local cause. Such activities tend to happen a lot when the festivity is just around the corner, so do keep an eye out.
Not only will giving back fulfill your online print store’s corporate social responsibility goals but also solidify your ties with the local community and increase the likelihood that more customers will buy from you.
Events are also an excellent opportunity to set up a booth to educate your customers on your services and what sets you apart from the competition, and also offer exclusive discount coupons that can be redeemed within a specified period.
Are you ready to tackle the upcoming festive season?
Do you know businesses spend 1% to 3% of their annual earnings on printing? That shows that print is very much in demand and during the festivity even more. By deploying an efficient web-to-print technology, you can make selling a breeze.
To get started, conduct market research and identify the features you want in your solution. Then speak to vendors until you finalize one.
Discover more from Life and Tech Shots Magazine
Subscribe to get the latest posts sent to your email.
