A successful business is not only about creating a great product or providing necessary services, but you also need to think about your brand. You must think about the image of your brand with people. In this race, your brand logo plays a significant role. But, how to ensure that your logo will maximize your success? Here are 6 tips to help you in establishing your business.
- Learn Your Business Concept
Good logo design has certain characteristics that enable to distinguish your brand’s image from others. Therefore, your design must be practical, graphical, simple in form and carries the specific message to attract the audience. Basically, the logo is created to represent the company beyond its premises, but to make it effective your logo must be based on your company principles.
Here are some tips for you:
Your logo must be easily recognizable, versatile and memorable. Because it is expected to be unique and amazing.
Your logo must have a simple design and ability to create long term memory in the mind of customers.
Your logo must meet the futuristic approach so that you won’t find a need to change logo after every 5 years.
Your logo should have a universal approach, for example, I Love NY, Apple, London Underground, CBS, WWF, Woolmark brand’s logo have.
- Make A Collection of Creative Ideas
Every logo designer has its own way of organizing the design process. But, here we will discuss how to make a collection of unique ideas.
Make a brief of your design development with a creative questionnaire or by client interview.
Explore the industry in which your company operates. You can also study your company’s history.
Look at the most successful logo designs for the trending styles.
You can also consider customer feedback for better and attractive designs.
- Learn From Your Competitors
If you know what others are doing to succeed their brands, you can easily apply their tactics to boost your brand image. Moreover, you will also get good ideas for your logo too.
As an example, let’s look at the classic “tick” of Nike. This logo was created by Carolyn Davidson in 1971 and till date, this is a great example of a strong, memorable logo. This logo works well without color and can be easily scaled. Nike’s logo is not only simple but it has hidden symbolism which represents the famous statue of the Greek goddess of victory. Nike is not only the brand, but you can also pay attention to the other well-known brand’s logos like Shell, Volkswagen, NBC, ABC, Chanel, Rolling Stones.
- Know About Your Logo Nature
Logo designs are basically created according to their nature. Some logo designs such as the Apple logo is based on passive nature whereas the Twitter logo is on active. As there is no right way to answer this question that which is better? But you have to choose the option that suits you the most.
Remember that your logo will be of different sizes like from a huge installation on the wall of your office to the tiny emblem on a business card. So, it is important to think about the proportions and make sure that your logo will be well balanced, regardless of its size.
- Choose The Right Font Style
While designing a logo design, you must think of its font choice, because fonts have the ability to create or destroy your design. Therefore, your font selection can take time as much as developing a logo icon. Because logo and font work for the same purpose.
Take your time to explore all possible fonts that can be used in a design project. Then, put all the fonts together to check the relevancy with your brand. At the same time, you can consider other brands designs in combination with their fonts and images.
Remember, if you specific font you can buy, create or modify it. So, you must be aware of licensed and free fonts, but later cannot be used for big brands.
- Avoid Cliches
While designing a logo design many designers incurred the same mistake of copying ideas from others. They simply change the color, text or little bit theme of the other’s idea and call their own idea. But remember, this is an unethical, illegal, and simply stupid idea because sooner or later you will be caught for stealing ideas. Examples of successful logos: Federal Express, IBM, Coca-Cola, CNN, Disney, NASA 9.
Note: Never create design logo in bulk, make them strict to 1-3 only to make a better choice.
Final Words
Hope, the above-mentioned tips will help you to create a better logo design. Remember, these tips can help you in creating a unique design, but not to deter you. As there is no such hard and fast rule for creating an effective logo, simply your unique idea can establish your business in the market.
Author Bio
Ethan Lee is an entrepreneur and marketing specialist at Logpro which is one of the best supplier of corporate gifts & promotional products in Sydney. He is a part of team for developing new marketing solutions for business clients. When he finds a time for writing, he loves to share his experiences about creativity, teamwork and related business topics.
