Social media is the direct connection between the brand and its customers, where both add value to each other in different forms. Multiple social media platforms like Facebook, Youtube, Pinterest, Google+, Twitter, Instagram, and others have diverse follower base and depict different behavior from each other. Above all Facebook have a maximum user base and drive the highest traffic to the websites than any other social platforms.
Facebook is a great way to reach your clients and develop trust by sharing useful information and active communication with your customers. Here are easy, creative and 6 actionable methods to drive traffic to your blog or website:
1. Website/Blog link make accessible for visitors –
Visitors do not invest much time and energy looking for your website or clickable blog link on your facebook page. Put a link at all those places which are common for a user to click like about us, products and services, blog posts or research update.
Event posts, video description or any call to action paid advertisement should have a website or blog link to give users direction to click through. You can also consider adding a call to action beside like button to appear on top of your facebook page.
2. Fresh and regular content update on the website –
Everyone is posting on facebook, but not everyone is getting traffic to their website. Only when users find your page sharing valuable and relevant information, they become loyal to your brand. Understand your product or services and what your customers would like to know about you and their related challenges.
Blogging is the answer for regular new content curation; customer challenges can be addressed well and share on facebook to keep them coming back to your website for more traffic.
3. Make Your Images Big
As they say, one picture is worth 1000 words, and that’s true for Facebook as well. Using huge images on your website and blog offers Facebook something to drag in for your readers. With Big images share a link which makes the page engaging for the user after they’ve clicked through.
Facebook post with prominent image gets 120% more user engagement than any other post without an image. Always check image dimension for the Facebook post before uploading. Good picture quality with the brief and direct message is the key for more eyeballs.
4. Embed Short Blog Video
Get artistic with your blog images to create a brief video to indicate your readers the essence of your blog article. Then embed the video on your Facebook Page. By embedding the video, your Fans can get a taste of what your article is regarding without browsing further on their Facebook feed. If your video is attractive enough, your Fans can engage along with your post, and click on through to your blog article.
Whether you create content for B2C or B2B, make a short video that shows what your article is regarding. Embed the video directly on to your Facebook post, to entice your Fans to move with it. Include product to create it a lot of customized and cool.
5. Host contest on your Website
Generate Facebook traffic to your web -blog by publishing interactive content, like contests. Then promote your contest by posting it on your Facebook Page will help you to give a new way of engaging with customers/users.
Your Fans wish to interact with you, and lots of businesses cater to the current by hosting Facebook contests. Switch up your promoting strategy to drive additional views to the website. Host contests on your web blog like polls, quiz, fun facts, and pictures with products.
6. Advertise on Facebook
Facebook ads boost your reach to Fans and targeted audiences. Use them to induce your web blog updates and drive Facebook traffic on to your web-blog and website.
You can use Facebook post boost to target your blog updates to Fans and their friends. You can use additional targeted Facebook ads to reach Facebookers along with your niche demographics and interests.
Ads on Facebook don’t need to be expensive for the ROI you get. You’ll opt for the pay-per-click option, so you only pay once somebody clicks through to your website. Target your ads to reach your specific, interested individuals on a very granular level.
Use best practices for your ad image, A/B test your text and targets, and link directly to your web blog.
Conclusion
Facebook has a maximum number of users out of all the social sites out there. And any business can’t deny the power of strong communication with their audiences. Try mentioned tips to engage more effectively with your users on Facebook.
Author Bio:- James Tredwell is a Technical SEO at Hopinfirst.com who works with unique problems and advanced search situations. He helps clients improve organic traffic through a deep understanding of Google’s algorithm and Web technology.
Image Source: Pixabay
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