As mobile technology necessitates continuous elevation, app developers, as well as testers, will have to struggle hard for keeping pace without any second thoughts especially when it is about performance, quality and development. Developing apps to cater needs of the increasingly competitive market rests on thorough testing for minimizing errors and failures nevertheless, it is not that simple as it sounds.
In the modern-day environment, apps may need to work smoothly on approximately 1800 device platforms. This makes the job of developers and testers in advanced world of mobile apps even more challenging. It is a daunting task for any organization or individual to come up with an app, which is robust and functional. It is hence quite imperative to ensure that there has been strict implementation of the testing phase – whether it is carried at the stage of development or in the course of the app’s lifecycle.
Further to testing, how to make sure that your app is going to succeed? Below mentioned are some useful tips that will help for mobile app success:
1) Market Your App Using Ads and In-App Payments: Ads are a great way to market your apps. You can use ads at the very start of your app and at innate stopping points. Include the leaderboard ads at either header or footer space where it suits the preferences of your interface. Considering in-app payments for one-time purchases and subscription-based revenue would also be sensible. If possible offer both free and paid version of your app. Allow users to disable ads in free version through a purchase made in-app.
2) Make Your App’s Data Secure with SSL: Mobile users are very ambulant these days and they jump from secured access points to unsecured wireless hotspots many a times in a day. You should make sure that your user’s data is secure from the suspicious eyes by implementing standard encryptions such as Secure Sockets Layer/ Transport Layer Security. It is preferable to use a trustworthy and reliable third-party library.
3) Allow Users to Rate the App: A good rating reflects a lot about an app. In majority of cases, the people who had a bad experience with your app end up rating it down. On the contrary, the users who love using your app don’t pay attention to the rating aspect. It’s upon you how you encourage them for rating your app. If you will be successful at this point, your app will automatically gain more popularity.
4) Create and Install Your App Icons: Having an attractive icon plays a very significant role for making your app a success in the market. You need to create and install at least 30 different icon sizes for android and iOS apps. There are numerous utilities available online that can help you create eye-catchy icons in a jiffy.
5) Integrate Threads for Keeping Your App Responsive: Threads basically allow you to run long running processes separately. Use threads wherever your app could restrict users like in loading data. If your app will stop responding, users are more likely to take an exit and jump on the next app. Mobile users simply hate waiting too long for a process to be executed.
6) Network Connectivity is a Must to Consider: Device connectivity is something that you cannot be sure of. If internet connection is a requisite to work on your app, you should know the best way to handle the scenario of internet unavailability. Provide an option to resume the tasks if possible.
7) Optimise the Name, Description and Distribution of Your App: It is always preferable to choose a unique name and description for your app in order to achieve success. A thorough description about your app’s functionality would be of great help in boosting its image in the market.
Utilising the tricks mentioned above is critical to making your app successful in the highly competitive market no matters where your niche lies (in Android, iOS or Windows).
Author Bio: Macy Jones, the author of this article, is working as a senior iOS Game Developer in Melbourne. She highlighted some of the key concepts that can help your mobile app to succeed regardless of the number of competitors in the market. Catch her on Facebook, Google plus and follow her on Twitter.
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