Majority of people own a smartphone, a reason enough to know the interesting facts associated with the designing, development, marketing and the downloading of the apps. The current mobile app development regime is as dynamic as the types of apps available in Play Stores. They have features worth talking about, which is also a reason for the soaring number of apps downloads in different stores.
There is an ongoing competition between the companies providing development services. And because of the reason we have here some interesting facts to look upon:
- The global population of mobile app users is going to be nearly 5 billion by 2019
- Google Play store has more than 1.6 billion apps
- Apple App Store has almost 1.5 billion apps
- Over 60% apps in Apple App Store have been downloaded
While the development of apps will see a significant hike the next year, it is in favor of app agencies to remain aware of the most crucial facts around app development.
1. How Much to Invest in the Development Phase
There should be a well-defined strategy on the cost aspect so that the developer may not charge much. In order to determine the cost, it is important to have an overview of different app development phases. Right from conceptualizing the idea to turning the same into reality, right from hiring the resources to developing the app and right from marketing of the same to helping it reach top charts, every phase needs some expenses and that is why it is far better to have a rough estimate of the expenses before the development starts.
2. Information on the Legal Agreement
It may come as a surprise to many, but app development needs verification against some legal agreements. It is a pact of security for the app and the investment made into the same. Keep written contacts handy with you to sign agreements with developers and designers. The matters related to the app payment must be documented at first place in order to keep things secured for long term. Make sure the documents are signed before you begin to work with anyone.
3. BYOD Trend in App Development
BYOD or bring your own device is the new trend that is getting popular among users. The concept suggests that users should bring their own device at work. As a trending concept, BYOD has its own pros and cons. While allowing the trends, the business owners or the entrepreneurs should keep in mind the security aspects. As the concept allows an outside device to the work that doesn’t belong to the business can pose some of the security threats to the sensitive business data. Hence, the devices must be appropriately checked on security grounds.
4. Deep Market Research
A mobile application needs to be an outcome of deep marketing research. Though market research helps the app developers, or the entrepreneurs know what’s in trend and which technology they should work on in order to gain maximum attention from the clients. Such research also gives an insight on the competition that is prevailing in the market. This approach is great to initiate the development of mobile apps. Such extended research also allows the companies to know the likes and dislikes of the customers, which helps them create apps to suit the needs of the clients.
5. The App Economy is Likely to Produce A Higher Number of Job Opportunities
As the user’s interest in mobile app development is increasing day by day, there is a possibility of increased job opportunities in a similar sector. Besides the opportunities that are available for developers and the designers, the related sector includes app advertising and marketing that requires more skilled professionals to grab users’ attention. More to this, customized apps are becoming a favorite to many businesses generating the requirement of skilled labor in work.
6. Advertising Earns Maximum Revenue for Apps
By the end of 2018, advertising revenue is scheduled to reach $16.9 billion. The revenue amount is only going to grow in the upcoming years. And that is an opportunity for professionals to join the industry to get maximum exposure. Advertising for the apps is a business that is reshaping the traditional ways that a number of developers have kept practicing all these years.
7. Adequate App Testing is Required
Although many app developers believe bug finding and resolving to be the final app testing, but it is a step further in reality. Checking the final app for resolving the bug is required but the testing doesn’t stop there. It is imperative to test the app on the respective devices that they are supposed to run on. This gives a clear picture of the flaws (if there are any) in the apps.
Wrap Up
The mobile app development industry is growing like never before. The business is not as much identical as it was a few years ago. Therefore, it becomes essential for the app developers to have the knowledge of every new trend and the facts prevailing in the industry. The write-up is a brief on some of the most interesting facts that every professional related to app industry must know.
Author
Bhupendra Choudhary is Business Head of Field Titan – a leading field service management software company. He has extensive experience in providing apt business solutions for field service and field sales domain through field sales management software. A product thinker, he collaborates with industry leaders to understand business challenges and facilitate technology solutions for same.
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