The word “Responsive Web Design” isn’t a trend anymore; instead, it’s a necessity. Today, if your site isn’t compelling enough to assist windows of various devices, it will enforce you to face losses you haven’t even assumed. Therefore, you must have a “responsive web design” for your growing business approach & ideas.
According to the web developers of Melbourne, Responsive Web design is the approach that recommends that design & development should respond to the user’s behavior quickly based on screen size and orientation.
To help you with the more, we’ve curated below 7 crucial reasons why your business needs a responsive website. Let’s discuss it together.
Wait! Wait! Hold on for a minute. Before moving into the reasons, get started with the history of responsive website design.
Evaluation of Responsive Web Designing
In 2010, Ethan Marcotte, a web designer, first invented the term “responsive web design.” At that time, web designers used to create different websites to help all the classes of devices available in the market.
But with the growing number of classes, this approach didn’t work well to design websites. Therefore, the trend of responsive web design came into existence.
After all, it looks incredible and becomes useful to practice.
Top 7 Reasons Why It Is A Must
The Rise in Mobile Usage
It’s obvious, everyone in this digital era uses their mobile phone for accessing information. It’s not a big deal for some people to spend up to a maximum of 5-6 hours every day on their phone. And as more and more people using mobile devices start increasing, their needs go on changing. Where the need for responsive websites emerges on the top.
Responsive web design enables users to access the same website on multiple devices, which they always wanted. It increases in mobile traffic and leads to a broader audience.
Competitive Ranking In Search Engine
In April 2015, Google officially launched an update that gives Priority to responsive web design. If you think about why it is crucial for Google, then you must realize that Google always loves those who love their audiences.
When you have a responsive website, your audience has a user-friendly interface, where they won’t face any problem in navigating through the entire site. Also, the loading time of a responsive website is far less than conventional sites, where the browser does not waste any time redirecting the user to the mobile version.
Extraordinary UX
With responsive web design, you can give your valuable visitors the best user experience. Nobody in this fast-paced & competitive world likes to sit in front of an “ever loading” broken website. They immediately switch to the one which has higher loading speed and fast responsiveness too.
Who will get affected by it? Your business only! Therefore a responsive website is crucial for your business. With a responsive design, you can offer them an astonishing UX that will make them fall in love with your business/product/brand.
Better User Engagement
As per Google’s Think Insights about mobile phones and tablets, if any mobile user visits your site and finds it to be inaccessible just because of non-responsive design, there are 71% chances of the user leaving your website immediately.
But if you have a responsive website, then it leads to a 59% chance that the user spends time on your site and shows interest in your business. It increases the number of visitors and boosts engagement.
Reduced Bounce Rate
A higher bounce rate is typically taken as a negative indication by Google. There are loads of reasons that lead to a high bounce rate, with a leading cause being “non-responsive website design”. So how can you overcome your higher bounce rate?
The answer is as simple as that “responsive web design.” Responsive websites have reduced bounce rates rather than non-responsive. It offers all the website content to the user in a box, which is easy to open, view, and manage; therefore, keep users on your page for longer and decrease bounce rate.
Improved Conversion Rates
A website that offers equal viewing interface in multiple devices makes visitors satisfied & happy. Consequently, the click-through-rates on the site increase overall conversion rates.
Fast Growth At Lower Cost
Building a responsive website takes less time to browse than a mobile app. Responsive web design gives much less stress on the investments than the other options available in the market.
Responsive web design experts of Brisbane say that the initial cost of developing a mobile-friendly site is higher than building two different websites. It merely means you can end up saving a lot of money due to maintenance charges and configuration expenses.
Final Words:
Well, these are the seven reasons why responsive web design is vital for your business. We hope you enjoy reading each reason thoroughly. If you have any queries or doubts in your mind, then let us know in the comment section below. We will get back to you soon.
Author Bio:
Stephen Forde is the CEO of Media Fortress, a digital marketing & web hosting firm. Due to his continual support and services in the digital marketing landscape, Media Fortress got the title of the best “SEO Company in Gold Coast” and it continues to evolve its web presence with the advancement in the technological era.
