7 Rewarding Ways to Boost Your Organic Click-through Rate

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This powerful statement has changed the face of digital marketing and Search Engine Optimization for the better. In a digital world obsessed with search engine rankings, you cannot expect to take your online business to the summit of success without improving its organic click-through rate. You must be wondering why you would invest in organic CTRs in the first place.

That’s because the search engine giant, Google, often rewards pages with higher organic Click-through Rates and higher rankings. Thus, the higher your CTR, the higher your online ranking and better brand visibility across all digitised platforms.

Now that you wish to embrace excellence by improving organic CTRs for your website, take note of these industry practices.

1. Establish a baseline; keep track of your average CTR

Before diving into the aspect of improving your organic Click-through Rate, consider using the Google Search Console. Going to the “Search Analytics” section in GSC will allow you to monitor the average CTR for your top keywords.

Source: Google Search Console

You just need to place your queries (keywords) in the search console and the application will display the number of clicks your keywords receive in the CTR box.

2. Evaluate your top-ranking web pages

Analysing your top-performing pages would help identify the key aspects you should meet in order to improve the click-through rate of your low ranked pages. In order to come up with a lucidly fair analysis, try out comparing these set of top-performing and low-ranking pages.

® Product pages vs. Product pages.

® Blogs vs. Blogs.

® Press releases vs. Press releases.

® Articles vs. Articles.

® Ad copies vs. Ad copies.

3. Improve your page titles

Unless the page title is attractive and makes an impression of excellence on your audience, securing the maximum organic click-through-rate would be difficult.

Take note of the following suggestions to improve your web page titles.

® Focus on the aspect of emotions: The idea is to introduce elements of emotion in your headlines. Instead of being completely keyword centric, frame your headline with words and phrases that are primarily focused on human emotions.

To name a few, words like “absolutely”, “wonderful”, “winning”, “sure-fire”, “remarkable” and “guaranteed” can contribute to a powerful headline, thus, ensuring high converting landing pages.

® Experiment with your headlines often: Focus on a particular keyword and come up with as many ideas and headlines you can make out of it. Aim for at least ten alternative headlines for a post, and limit each one of them within a count of 65-75 characters.

® Test all page titles thoroughly: You should consider testing your page titles thoroughly via advanced tools and digitised applications available on the internet these days. For example, you may want to try out the Emotional Marketing Value Headline Analyser, powered by the Advanced Marketing Institute to generate winning page titles.

4. Focus on making your URLs descriptive

According to Microsoft, descriptive URLs perform 25% better than the ones containing generic information. No, I am not asking you to stretch the word count of your URL. There is a fine line of difference between being descriptive and exaggerating your content.

Here are a few tips that would come into play.

® Avoid using non-informative link phrases like “click here”, “know more”, “read more” and the likes.

® Moz.com suggests using keyword in the URL. It will provide your audience with an initial idea of what exactly they can expect to find in the page.

® Canonicalize multiple URLs carrying similar content. This means you can use a 301 redirect to eliminate or replace the duplicate content. Apart from that, you may opt for a rel = canonical command. It would allow you to maintain a slightly different version of the pages carrying similar keywords or content.

5. Customise your meta descriptions

Meta description tells prospective visitors about the primary message your content would carry. So, make it worthwhile.

Here’s how:

® Refrain from exceeding the count of 155-165 characters in the Meta description.

® Focus on the customer and include the context of exclusive features in the section. For example, deals and discounts, exciting bonus, money refund guarantee and the likes.

6. Improve page loading speed

It is said that the Google search rank is correlated with the loading page of the site. In order to ramp up your organic CTRs, make sure your website loads faster than its contemporaries.

So, take a cue from here and improve server response time by working on critical issues like slow routing, slower database queries and lack of sufficient memory.

7. Prioritise schema mark-up

The term schema mark-up refers to the practice of implementing structured data in content.

To simplify, when you search on Google with the query “10 Best Movies to Watch This Weekend”, you are presented with a myriad of suggestions based on what the search engine determined to be the best flicks. Click on a particular suggestion, and you will get to access further options displaying “show times”, “ticket price”, “review” and the likes.

The idea is to be absolutely informative and structured while preparing a particular set of data. If you have the right schema Google algorithms are looking for, you are likely to acquire more organic CTRs.

So, focus on enriching your results with interactive and structured data for the maximum clicks.

In Conclusion

Now that you are aware of the nitty-gritty details of how to improve organic CTRs, brush up your knowledge on the go with these key takeaway points.

® Monitor your average Click-through Rates.

® Analyse your top-ranking pages.

® Focus on improving your page titles.

® Come up with descriptive URLs.

® Draft customer-centric Meta descriptions.

® Improve the page loading speed and focus on using structured data in the content.

So, take note of these strategies and embrace the best practice to stay ahead of the rest with the coveted ROI, at the end of the day.

Author Bio: Henry Howkins is an academic writer associated with the brand MyAssignmenthelp.com. Here he provides academic guidance to students on various topics like apa referencing or citation. Apart from that, he is an experienced digital marketer and SEO writer, working on behalf of a leading agency in Glasgow, United Kingdom.