It’s hard to find any business that does not have a website. Even a small coffee house/restaurant in a small town will have a site that at least publishes its address, phone, hours, menu, and directions. And the site will often contain reviews of satisfied customers too.
But businesses that have a wider target audience base will have to do much more with their website design, if they are to spread their brand and continue to grow that base from visitor, to lead, to customer, and repeat customer.
What Goes into a Website Design?
There are three functions in the design of a website – the design itself, the back-end development that supports that design, and the content that ultimately goes onto each page of that design.
Content and design are intimately connected. In fact, the design, even with its artistic aspects, must always take into account the content the business owner wants included and where and how it will be placed – photos, other images, text (with fonts and sizes).
What most people don’t consider as a site is being designed, is that textual content is not just a matter of what should be written but, rather, how it is written. And because most business owners are not professional writers, the textual content is best left up to the true professionals – they can add creativity, pique interest, and engage visitors with their words.
And words do matter. Think of Instagram visuals without captions; think of Twitter without words; think of Facebook posts without words. No matter how much emphasis is today placed upon visuals, the power of words has not declined. Take a look at these stats from Brandnewcopy.com.
Here are 7 things that a professional writer can contribute to your website design:
- Word Frugality
Stunning and captivating visuals are important for any website design. And people do tend to hone in on those visuals before they go to the text. When they do go to the text to read, they want clear, succinct, and brief amounts. In other words, they value their time, and a website owner should too. A professional writer can take an idea, a theme, a thesis, or a complex point and simplify it, as well as reduce it to as little text as possible. Visitors will appreciate that and be far more willing to read your text.
- Persuasion
Persuasive writing is both an art and a science – it’s difficult. This is why so many students turn to professional writing services, like Studicus.com, or to freelance writers when they get these kinds of assignments.
And what is the point of your website? It is to get conversions – to persuade visitors to take some action that will begin their buyer’s journey. A professional writer can craft copy that will persuade visitors to take those actions you want.
- Communicate Value and Trust
A picture cannot communicate value to a potential customer the way words can. And the whole point of getting customers today is to prove the value of your product or service to meet some need they have. Maybe you want to create a video that demonstrates value – who will write the script for that video in an engaging and creative way?
Another important feature of many websites is an “About Us” page. Here is where you want to tell your story – how did you come to be as a business? What are your core values and principles as you serve your customers? While photos of you and your team can certainly contribute to that story, words are critical. A professional can succinctly and effectively tell your story – a story that will generate trust on the part of visitors.
- Grammar Please
How many of us are actually experts on grammar, punctuation, spelling and such? Not many, actually. Here’s the thing about professional writers. They are grammar experts, and the can ensure that all of your copy is grammatically correct. Nothing can turn a reader off more than bad sentences, poor grammar, and such. It’s irritating, and when visitors are irritated, they bounce.
- Product/Service Descriptions
Here’s where brevity and creativity really come into play. You want your product or service descriptions to be amazing. A professional creative writer can do this for you. Don’t scrimp on these key pieces of copy – you will be sorry.
- Captions
Yes, a picture “says a thousand words,” but that does not mean that the picture alone can ever say it all. Captions are critical pieces that can engage audiences further. Professional creative writers know this and can craft compelling captions that will have audiences educated, entertained, or inspired.
- Headlines
Good website copy will engage readers with amazing headlines. Just ask any journalist who must write news articles how important headlines are to motivate readers to move on into the story – they are critical. This is why Upworthy, a website that provides readers/viewers with great stories of people, events, etc. spends as much time on developing its headlines as it does on the story itself. Your text copy needs amazing headlines if you want to motivate visitors to read that copy. You can count on a professional writer to come up with those headlines.
When All is Said and Done
Words are powerful. And they can make the difference between a website visitor who sees your site as just mediocre and one who sees it as engaging, compelling, and providing the value that he wants. Don’t leave the textual aspects of your site design to chance. Get a professional writer who can make a difference.
Author’s BIO:
Linda Grandes is a former journalist who found her passion for blogging. She is a successful blogger at Studyton.com. Moreover, Linda is a highly-appreciated writer at WoWGrade.net. Linda is best-known for her marketing experiences and for the passion she puts in her writing pieces. She enjoys sharing her learnings with her readers and enjoys hearing success stories of her readers applying her tips and tricks on various areas.
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