Designing a logo is A sophisticated process but in today’s world, a lot of people are making mistakes by disregarding the importance of a logo. A logo is A visual representation of any brand or business; it represents both online and on the printed products developed by the brand. Beginning with a mediocre logo will harm your company in the long run. While developing a logo you should always pay attention to all the minor details and make the logo a significant one, so that it can be distinguishable anywhere like Apple or Facebook.
Here are a few essential tips discussed to help you understand logo designing and how you should approach it.
1. Cheap designers
Yes, there are extremely amateur and cheap logo designers out there, they will develop your logo for a few bucks but is it worth it will it be able to represent your company or business properly. Is taking this risk worth the Hustle? Are you ok settling for mediocrity, or can you spend a little bit more and opt for a good Logo design bangalore that will suit your company. Invest a little bit more for logo design because a good design stays with the company for a long time. If an individual is opting for such a scanty amount for designing your logo, is it worth it, will he be able to produce a good design with just this much. If your answer to yourself is no, then try seeking a professional for this because you will be investing in this logo design for probably only once.
2. Logo specs are missing
Logo designers generally face the problem in case of Designing is that their customers do not mention the specifications they would like in their logo. If you just mention your profession and want the designers to create a logo then it will be difficult because this is not how it works, but sometimes designers have no choice. So in case of customers you need to understand what you want and brainstorm ideas go through all the recent trends which will represent your work or business properly. Various logo designs are out there, take inspiration from them it will provide you with an idea of how you should approach and execute the logo design method. That is why a customer should research and understand what you actually want, understand the specifications and how you want your logo to be made. If you can define your logo in words then find a designer who will be able to represent it through an image.
3. Indistinguishable message
Your logo is the visual representation of your business, it has to define your business via imagery. But there are various logos that don’t fulfill the actual purpose that they are supposed to. That is why find a good designer and try to define your requirements to me them. Your logo does not have to say those exact words to define your company but the logo should visually represent it.
4. Plagiarism
Plagiarism is an extreme offense in the Digital world. Everyone wants to be as successful as Apple, Facebook or Google, but they did not happen all at once, it took a long time for them to reach such heights. So focus on developing a unique logo which exactly represents you. There are a lot of designers out there who are comfortable with borderline plagiarism, but it’s just lazy. If you want your brand to shine then try developing something which customers will respect and trust with time.
5. A logo should stand-out
A logo should stand-out to be unique and one of a kind. It is okay too if your logo reminds customers of that industry but it’s not okay to blindly follow trends. You can take inspiration from recent trends but copying them won’t help your brand. Yes, it is difficult to represent an industry but still stand-out within the competitive market, but only by being unique you will gain the trust of your potential customers.
6. Same across all media
Today’s advertising media has been expanded to various aspects and your logo has to look good in all of these. You have to develop your logo to fit all the desktop, tablet and cell phone version of your website. It also has to look good in Business cards, billboards, printable advertisements, and branded products. That is why minimalism is trending nowadays, minimal vector logos can be scaled to the size of every kind of advertisements, material printable or Digital. And especially at the end, they have to look good on all of them.
7. Complex vs simple
All the complex logos looks great but simplistic unique logos works great. Your logo has to be understandable recognizable and should appeal to the users. A complex logo may confuse users, a logo has to represent the whole brand through one single image.
8. Font problems
An indistinguishable font in a logo can be fatal, potential customers may not be able to understand the actual purpose of your brand. If users can’t read what your logo says then they might skip going through your brand at all.
9. Owner oriented
There are various designers those who opt for designing a logo as per their own choice, but it is essential for a logo to represent the company and its owner. A logo is not supposed to represent the designer or a style, it is not a Canvas for a designer it’s just a simple idea which is actually developed to represent a company not the ego or style of a logo design service.
The brand logo is the most important part of any company because it distinguishes one brand from another. Making it simple will make your brand easily recognizable and potential customers will easily remember it, like Apple.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Logo design in bangalore, Lifestyle Design, Branding Firm, Exhibition design etc..
