Replacing the conventional billboards, advertisement displays, and other modes of static signage, digital signage now is taking over the scene as an innovative way to not only grab the attention of the viewers on the move but also prompt them to take decisions in favor of a brand. For smart marketers, digital signage now offers countless possibilities for business promotion and a much higher ROI compared to traditional signage systems.
As crucial as the placement of electronic screens and display of digital images is, technology plays a vital role in the digital signage industry too. Corporate brands implementing digital signage are now much concerned about what they broadcast to their target group and what results these display boards yield in terms of business conversions.
Significant benefits of digital signage
Digital signage boards will now let the advertisers share up-to-date and most relevant content with the audience and prompt them to act on. Popular applications of digital signage include, but not limited to.
Hotels, hospitality, and restaurants
Dynamic digital signage content to display the menu for breakfast or lunch.
Content streaming such as updates of various events.
Enormous video walls to display content which can be seen by all.
Special event videos like a conference room live for the attendees.
POS displays and dynamic merchandising.
Storefront displays to grab the attention of passer-by customers.
Convert the casual browsers to actual buyers with tempting offers.
Airport, bus/train stations
High contrast display boards with flight updates, baggage info, running late info, and other notifications.
Providing direction and security alerts to the passengers.
Dynamic display boards at corporate lobbies
Government and other public offices.
Displays at hospitals and clinics.
Schools and colleges.
Sports stadiums and other mass entertainment places.
Museums, zoos, parks.
Digital signage at churches and other mass worship destinations.
Trade shows, biennales, cultural fests.
Casinos, movie halls, and drama theatres.
Whatever your requirement for a display is, technology plays a vital role in implementation, design, content, and updates of digital signage as a highly efficient mode of business communication.
The role of technology in digital signage
As of late, digital signage adopts many forms of the display to suit well to the varying needs of a wide a wide range of businesses and industries. From merely text scrolling to interactive content display boards, technology support digital signage mechanism to its core.
You can find verities of digital signs as an HDTV which gets fed by the media player, a DVI or VGA plasma screen which shows images generated by a computer over Cat5, or an excellent mix of online streaming and augmented reality. Further, we will discuss some top technologies you need to explore while thinking of digital signage.
1. SOC (system on chip)
SOC evolved as a standalone technology in 2016, which was a real breakthrough to replace the need for conventional external media with this latest addition. This innovative digital signage mechanism runs the software through the screen only in a streamlined manner to run things inline without time lag. It also provides diagnostic and health readings. Samsung and LG started offering this technology, which is much easier and reliable now.
2. LED displays
Even though it is a bit expensive to use LED display technology, the usage of it is growing at an all-time high in restaurant signs and retail display. However, while used for the large format display works, LED becomes much more cost-effective. This advantage makes LED installations an ideal digital display approach for large-scale needs. The brightness LED displays can offer these for window displays as well as indoor displays. It is also an advantage that they are not limited by any specific aspect ratio to be followed. LED displays can also aesthetically change shapes to fit into any given space and can be customized easily for any purpose. They can even show up brightly in ambient light conditions during morning hours compared to other display technologies.
2. Commercial grade display screens
Installation of high-quality commercial grade display screens is still a controversial issue to many while cutting deals between the retailers and the installers of digital display. The primary reason behind is the considerable cost difference between the branded high-grade screens versus the budget screens. However, in reality, it may cost almost doubt to the users on initially trying to cut costs by installing low-grade screens with the need of repair and replacement over time. Moreover, with a significant difference in terms of performance too, many of the times, it may not also perform up to expectations.
On the other hand, commercial-grade higher screens now offer the users a lot of advanced features like OLED display with higher contrast and realistic pixel colors even for angled viewing. Ultra slim and curved technologies are there in the commercial grade screens, which are effective in showing most attractive displays to the viewers.
4. HD display projection
Projectors are coming in a wide variety and continue to develop in terms of technology. There is a scope now to combine the HD projectors with a multitude of projection films for the retailers to custom set the see-through types of window displays and large format digital screens alike, which can display dynamic images and videos. The polymer-based projection film now offers the unique property of a transparent film, which lets you see through it and when needed, instantly changing to an HD projector display board. Businesses can take advantage of this to use for display at retail venues as an efficient approach to have their brand noticeably stand out.
Music in store may not be a trendy thing, but studies have shown that it helps to gain more traction in the retail sector. Some great playlists are proved to have a positive impact on the dining and shopping behavior of the customers. It is also said that well-planned music can help bring the customers back again and the latest technology also allows to play music centrally and get updated at just the push of a button.
Digital signage surely is changing by time and again and puts forth unmatched opportunities for businesses to improve the ways the potential consumers perceive them.
Harris Scott is a Business Tech Analyst. Currently he is working on restaurant signs and retail display for digital marketing. He is very responsible towards his job.