How Hotel Companies Can Create A Smartphone-Friendly Website To Gain Customers

Smartphones are used by travellers of all ages so it is necessary for hotel companies to consider this when they create their websites. This is vital because customers often want to research accommodations on their mobiles before they book the hotel. Also Google rewards websites that offer the best user experience on smartphones by giving them a higher ranking on the search engine. What tourists want is to be able to see all the information they would on a desktop computer on a mobile screen. It is the speed at which they can check websites that makes a smartphone appealing and it should also be somewhere guests want to book.

A responsive design that works well on all screens is crucial for a hotel company to embrace as it has to look good on a desktop computer, tablet and mobile phone. Customers often switch from one to another as they go through the stages of finding and reserving a room. There are many things to consider when creating a wonderful website design for hotels. The first issue to think about is the content that is included on a mobile site, as it should not be as detailed as it would be on a desktop computer site. The text content must have short and relevant sentences with plenty of pictures and short videos breaking up the words.

Headers should also be used to allow customers to know exactly what they will be reading about next. A mobile website should not be cluttered and have plenty of white space at various points. When customers are loading a mobile website they should be able to do this very quickly, and if they are not able to then this usually puts them off. Images are great to put on a mobile website as potential guests want to be able to see where they could be staying, but the pictures must not hinder the speed of the site that should run smoothly.

The photos should be able to resize responsively to fit the screen of whichever medium a traveller is using to view the website. Pictures can also be put into the correct size and resolution through various online tools for social media and emails. Including video content on a website is very important in this modern digital age, but it could again slow the website down. A way to escape this is to choose a third-party platform such as Vimeo and YouTube to include a video on a web page. Tourists will clearly want a mobile site that works quickly and will especially be concerned with the booking engine that must be easy to navigate.

The diligent staff at Booking Direct will ensure that they help companies focus on user experience (UX). It is crucial to know where and how the website works to make it better for travellers in the future. The central aim is to increase direct bookings and the experts will keep hotel companies up to date with facts and figures about how well the site is doing after any alterations. There will be a clear strategy that will focus on trying to get travellers to stay on the website so the design is incredibly important. A website will constantly evolve to make sure it stays fresh, while still being very easy to navigate on desktop computers and mobiles.