The importance of packaging in kid’s safety can never be overemphasized. Usually, customers buy products they know can solve their needs. Packaging is unarguably the most important approach a marketer can take in ensuring that they take their businesses to the next level.
Packaging design can give a meaning to a product. Below are awesome packaging design tips you really need to know:
Clarity and Simplicity
If you go to a grocery store, browse through the available products in their shelf, pick anyone you love and ask yourself these important questions.
- What really is this product for?
- What are its branding strategies?
- What is their disruptive packaging design…?
Asking these questions will give you some insights about the products. You will see few products that may be good outside, but may be ineligible to explain what is inside the box.
You may even find products with awesome packages appropriate for kids. So, the rule here is that if you are packaging a product for kids, make sure you are clear about the products, and the brands.
Honesty
Package design should always depict the product in a professional way. If the packaging is not as attractive as possible, it could lead to bad brand image and poor sales performance. If a product has good taste but with poor packaging, it can discourage people from buying it. Consumers will always patronize a product if they know that it comes from reputable organizations. As a designer, your number one task should be to represent the product in an efficient manner.
Authenticity
Authenticity is a mark of originality. Character is at the heart of most brands. There are many brands in the marketplace competing for consumer’s attention. The most innovative way to set yourself apart is to be authentic.
If your brands are authentic by all standards of evaluation and analysis, it will motivate people to keep buying from you.
Make sure your brands doesn’t have a generic design style, instead it should come with efficient visual standards. For instance, if your competitors are going for vertical layout, then try a horizontal design- this will make your brand to stand out. Brainstorm ideas and use creative designs for your packaging.
Shelf Impact
In a superstore, products are arranged in rows and columns. We only take a closer look when a particular product attracts our attention, and probably this may make us to buy it for our kids.
This is what retailers refer to as ‘shelf impact’ and this makes awesome difference in marketing products.
When you walk into a superstore, which product caught your fancy? There is something unique about that product and that is why you need to test and explore it. The more distinctive your product looks, the better it sells.
Extensibility
Good packaging design makes a product to be identified easily than others. Ensure you create a visually systematic design; this will help you to get a fine looking products at the end of the day.
Good packaging design allows for easy identification of specific products especially when they are placed in rows and columns in superstores.
Practicality
This deals with the actual functionality, size, and actual shape of a product, not just the wrap or label. The more practical your products are, the better they will sell in the marketplace. Practicality is very important, because it is most overlooked in the world of packaging, because most clients prefer to buy ‘tested and trusted’ products.
People are happy to use products they can vouch for. If you have the opportunity to design a cup, box, or bottle, always think of its practicality first, design the product in way that it would be easier to store, carry or use.
To wrap up
Packaging design is very important; it is the last thing that convinces a client to buy your product. If the packaging design is not attractive, probably it won’t motivate people to subscribe for it.
All the concepts mentioned above such as clarity, honesty, authenticity, and practicality are all important, but they are not as important as the wrap up. The keyword here is to wrap your products in an attractive manner.
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