Here, we will talk about how to find inspiration when designing your first logo
The process of designing your first logo can quickly become a source of frustration if you don’t have a creative idea, or worse, if you need to satisfy the needs of a client. It’s not unusual to feel a bit overwhelmed when creating a logo design concept, but if you want to create something memorable, you have to start from the basis.
First of all, before brainstorming ideas, think about the brand you want to build. In order to overcome the mental barrier, you need to know what type of logo designer you wish to become. Hence, once you familiarize yourself with the target market, define your place in the industry, understand colors and their unique meaning and create a unique symbol that will separate you from the rest, brainstorming will come naturally.
Find Your Audience
What is your demographic? What is your ideal client? Your personal strengths that separate you from other competitors on the market? You have to take this into consideration as it’s a vital part of brainstorming and creating a solid logo design concept.
You have to accept the fact that your work might not be suitable for everyone. And that’s ok, because what truly matters is that your designs are appealing to your target consumers. So, who are they? What do they like and what would make them notice your logo design?
The Scope of Industry
The best way to approach brainstorming when in a rut is by comparing different, yet impactful logo design practices. What are the features they all have in common? There is nothing wrong with taking inspiration from established logo design artists; in fact, it’s what most designers do when they are in need of a bit of creativity.
Use this opportunity to realize the scope of the industry and what makes you unique. What you love about other designs can give you the perfect idea about what your logo design lacks. This way, not only will you find out where you stand in the market, but you will also improve your artistic expression.
Choice of Color
Did you know that choice of colors can make a huge difference in whether or not the clients will make a purchase? As a matter of fact, 84.7% of buyers claim color is the primary draw card. So, think about the colors that will best represent your brand. What will your audience appreciate the most? Also, remember that contrasting colors are great for scaling resolutions but it’s recommended to use no more than three main colors.
Impactful Symbols
The main characteristic of top brand logos is the unique symbol that perfectly represents their business. But how to create yours? Simply look at the keywords that best describe the business. Consider your geolocation and the general purpose of the business in question.
This is the most demanding part, but it’s very rewarding if you succeed to hit the bullseye. Look at Apple for example; it’s simple, yet recognizable worldwide.
Final Thoughts
Use these steps and let them lead you through your brainstorming sessions. As soon as you feel an idea coming out, write it down and sketch it up. Actually, sketch of all your ideas no matter how silly they feel. You will never know how good or bad the logo design concept might be until you put it on paper. And whatever you do, don’t forget to take a break and clear your mind.
