Best Sticker Design Ideas to Get Brand Exposure

Whether you want it to be featured on your product packaging or slapped it on your audience’s laptop, stickers lead the way to brand exposure.

For any business, attractive visuals with branded merchandises are perhaps the best way to spread the word. But it may be challenging for a brand to kick off its marketing campaign with new posters, t-shirts and other materials in bulk. It is simply because it involves extra funds and resources. But stickers are affordable and effortless to print.

Also, the sticker comes with flexibility quotient that makes it easy to past almost anywhere. But keeping custom look is the best way to get it to work. To help you out, we have rounded up some best sticker design ideas. Let’s check it out!

Add a pop of color

What’s the primary purpose of a sticker? Perhaps to grab your audience’s attention; right? As it’s a relatively small image, you need to inject in it a bit of attention-grabbing potion. To do so, use vibrant colors to fill the design with!

On-theme shades are perfect for highlighting your brand’s message. Using bright and contrasting colors instantly draws attention.

Put a strong message

You need to design a sticker with a strong message. Your audience would be drawn for sure when they read your message. Choose bold and big typography to get your message out. Use unique typography that resonates with your brand’s personality. It is also essential that you show the right feeling for your custom stickers. If you aren’t satisfied by the message, switch to something else. Use a catchy slogan or play with words to make your brand message memorable.

Use spooky stickers

When creating custom stickers for your brand, your main focus is to stand out; right? A shocking, as well as quirky design is the best way to achieve that goal. In case you have something eerie, dark, or edgy to show to your audience, go ahead with the thematic elements and color of your brand.

Blood effects and black lettering may sound inappropriate for stickers, but you can use it to portray the edgy characters of your video game application. Do not fear the use of spooky look for your brand if it’s in the video gaming industry or something like that

Go classic

At times, you need to abide by the rules. It is when you try to advertise something fundamental to a large number of people. It also when you want to reflect what the brand or product is all about with a single glance. If that’s the case, go for classic elements. Use colors, styles, and images that ooze with classiness. You can even use classic symbols, for example, “happy birthday” is a classic symbol for birthday cake stickers.

Use funny characters

Almost all, even we grown-ups love cartoons, don’t we? Yeah, we don’t watch them as often as we did in our younger age, but whenever we get the time we enjoy it. Stickers featuring funny characters look appealing. No doubt to say that cartoon stickers are attention-grabbing. We can’t help but look at them to know what they say. That’s enough for a brand to send its message across.

If putting up your message feels hard, use funny characters.

Use minimalistic stickers

Flat design hasn’t gone in oblivion. It is still in trend. It’s a simple style that with two or three colors can provide an elegant touch to your sticker design. Sometimes, a sticker with a minimalistic design can be head-turning than a label with lots of design elements. Use basic elements like spacing, graphics, and lettering to get your message out.

You can visit sites like Designhill for different types of stickers featuring minimal design.

Keep placement in mind

Remember, the impression is what will stay longer in a person’s mind. Unique sticker design is just the half battle won. Your stickers can be extremely simple or elaborate. But if you do not place them in the right places, your audience will overlook them.

So, it becomes essential to think out-of-the-box when considering placement. Even, you can create custom stickers to serve a specific purpose in a particular place.

Smaller stickers are ideal giveaways or can be used as freebies. You can create them in a way that people would stick them as an accessory to their devices like laptops. Ordering stickers of different sizes is a smart idea. The size determines the placement very well.

It also gives you promotional control as you won’t be sticking your stickers here and there like your competitors. It creates the right sense of exposure from the right place and the right audience.

You can stick your stickers at places like:

• Events
• Product cases
• Local neighborhood shops
• Retailers
• Restaurants

Conclusion

When it comes to sticker design online, there is no shortage of inspiration. What all you need to keep in mind is its color, image, character, design, and placement.

We hope these sticker design ideas will help you create something worth sticking for your brand.

Author Bio:-

Hola! I am Heena Ray and I am a freelance graphic designer. I am also an aspiring blogger. I use Designhill to connect with prospective clients. An expert on various tools like Adobe Photoshop, Illustrator and Coral Draw, I have successfully designed several application interfaces, android apps, logo designs, sticker design, business card designs, letterhead designs, envelop designs, flyer designs, brochure designs, web banners, etc. I write about my experience in my posts on Designhill Blog.