Web designing and SEO both go hand in hand in today’s digital world. You cannot expect a website which has a visually appealing design to automatically rank higher in the search results. Web designers need to incorporate SEO into the web design process.
Web designers need to adopt the right SEO strategy from the beginning itself during the development phase of a website. Through the medium of this post, I am going to shed light on a few of the SEO tips that are pivotal for web designers.
Mobile First Design
Smartphones have literally taken over the traditional desktop computers as the preferred device for exploring the web. Web designers need to develop a smart and responsive design for a website so that it can load seamlessly on devices of different sizes. Google’s mobile-friendly algorithm also favors those websites which follow a mobile design approach. Due to this, all the websites which have a non-responsive design are bound to suffer. Having a responsive mobile first design is an important aspect of SEO and cannot be neglected by the web designers.
Do An In-Depth Keyword Research
In today’s time, there is fierce competition among which are offering relatively similar kinds of services. Therefore, it becomes crucial for a business to target your potential audience. The best way to go about it is to include those keywords on your website that your target audience is going to type in the search query. Online users most of the times only click on the top links which are featured on the first few result pages. The correct inclusion of keywords will increase the visibility of your business among the wider audiences. This will have a great impact on the ranking of a website in the SERPs.
Clear and Meaningful URL Organization
Clear and meaningful URL is quite vital for an SEO friendly website. URLs which are ambiguous will not be recognized by Google and will not rate it valuable for the users. It is essential to use keyword phrases within the URL. In order to structure it in an efficient manner, it is necessary to use hyphens instead of using underscores for separating the different words.
Make the Website Load Faster
We are living in a time when every user who surfs the internet would want to receive fast results. A website which has a slow load speed there is a very high possibility of an increase in bounce rate. No user is going to spend his precious time on such a website which have a negative impact on a business. This will make a website lose high ranking in the SERPs. There are quite a few strategies which can be incorporated into a web designer that will make a website load faster. These include using a content delivery network (CDN), optimizing the database and the images that are showcased on the website.
Unique and Informative Content
Informative Content
Online visitors are always in search of new and informative content which will enable them to enhance their knowledge. There is no point in showcasing the same content which has already been published somewhere else. Websites with duplicate content often get penalized by Google which makes them drop down tremendously in the search results. By publishing unique and informative content on your website you will be able to make it more authoritative among the other websites that offer similar products and services as yours. Just keep the content regularly updated and valuable which will ensure that more and more people are drawn to it.
Social Sharing Should Be Encouraged
Social media platforms are a great way to generate referral traffic to your website. The more social presence your business has it will act as a validation that the website is able to meet the user expectations. People tend to get connected to a business brand that has a wide presence over the different social media platforms. One of the most effective ways of building your authority over these platforms is to integrate social media sharing buttons within the design of the website. This will allow any of your visitors to share the valuable content on the different social media platforms easily.
In The End
All the SEO tips that have been showcased in this post will ensure that a website which a web designer develops is accessible to the target audience. SEO is a vital part of the web design process. It is necessary that SEO is taken care off from the start itself as it would make a website have a certain level of authority and feature in the search results.
I hope that all the information that is mentioned in this post will be quite beneficial for all those web designers who are just beginning with the development process of a website.
About the Author
Sarah Clarke is the writer here. She has been working with Media Fortress for over 6 years as an SEO Expert. Media Fortress is one of the best Search Engine Optimization Company in Melbourne. Sarah loves to share her experience with others on the web. If you have a business website then you could do a lot by listening to some of what Sarah has to say.
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