In 2024, every reputable business needs to have a professionally designed website. Even if your firm does not sell products or services, a fully functioning business website can help to build the brand awareness and visibility of your firm. For firms that do produce goods and services, a business website can be a vital way to secure online trade and grow a truly global customer base.
It is of paramount importance that your business website creates the right tone for your company, using similar fonts, logos, and themes to your other customer touchpoints. This consistency will help to create a coherent brand image that will allow your firm to be recognized and understood by an increasing number of potential customers. In this article, some key advice will be provided that will help any small business create a professional website that delights visitors and promotes a professional corporate image.
Include a “meet the team” section
Every business website needs to have a human side. It can be highly beneficial to include a “meet the team” section in a prominent part of your website. This allows potential customers and stakeholders to gain a greater insight into your key staff members, adding a personal touch that will help to build your brand image. Ideally, you will want this page to include professional shots of your team members so that they can project a suitably businesslike image.
If your business is based in London, search for The Bureau Studio offering professional headshots in London. Such photography firms have years of experience in creating the ideal shots for all situations and will be adept at creating headshots of your staff members that capture them in their best light. Below each team member’s photo, add some interesting facts and information about that person. Keep the content light but allow the reader to gain a greater insight into the interests and motivations of your team.
Ensure it obeys SEO best practices
Another key point to consider in business website design is that it should obey the best practices of SEO. These encompass a wide range of techniques and concepts, but the overall aim is the same. When a potential customer makes an organic web search that is relevant to your business, your website should ideally be included in some of the top-ranking results.
This can make an immense difference to the amount of online traffic that you receive and can help to dramatically boost the visibility of your business online. Research the best practices of SEO online (they change over time as search engine ranking criteria develop) and ensure that your website adheres to these.
Add blogs using keyword research
Finally, it can be beneficial to add regular blog content to your business website. This can serve to educate visitors in what your company does, how it supports local initiatives or simply to write about specialist subjects that relate to your business and the interests of your target market. It is important to undertake keyword research to determine what types of blogs and articles to create.
Effective keyword research can help your firm understand what people are searching online for and the competition for specific keywords. In the early days of your business website, it may be a good strategy to compete for long-tail keywords, as these typically have less competition from larger firms with a more prominent web presence.
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