Business owners need to brainstorm and define what message their logo will communicate as your logo is part of your corporate visual identity, so a perfect design is crucial. So much marketing is focused on digital nowadays and logos have become much more complex. Custom typefaces and dynamic and colour palates have become standard practice and it’s incredibly important that your business adapts to it.
Your brand identity communicates with your target customers online and offline, so therefore your logo design must be flexible and adaptable to each of these formats. You must ask yourself, how does it look on your company letterhead or a business card? How would it look on my company store front or in a magazine? Can you implement it easily on your website?
Here are five tips for creating a great company logo.
- Simplicity works
It can be incredibly tempting to make your company logo intricate and beautiful. But unlike a piece of art, a logo has a specific job to do, and that job is to clearly and quickly convey your company’s message. Creating a logo that is crisp and clear and easy to see and understand means you need to keep the logo design simple. Here’s a great test: can you describe your logo in a single sentence? If not, it’s probably too complicated. Vector graphics are best in logo designs.
- Be instantly recognizable
One of the benefits of the computer age is the ability to create custom typefaces for your logo, giving your company a unique way to describe itself. But quite often those typefaces can be hard to read. The most gorgeous typeface in the world won’t do a thing for you if potential customers can’t read your logo.
- Don’t be afraid to use colour
Using colour in a logo is smart and it can help your logo be incredibly eye-catching. Of course most designers will bear in mind that you will need your logo to work in grayscale as well for those times you’ll print something in black and white. But another element that is often overlooked and must be considered is the single-colour logo. Can your logo be printed on a pencil in a single colour? Be sure to question everything during the brainstorming process in order to achieve the perfect logo that is just right for your business.
- Be unique
The UK is a very competitive environment for small businesses and standing out can be challenging. It is important to create a logo that is original yet industry-specific. Don’t fall for the trap of making your company logo look like your competitors’ logos. Define your message and work with your designer to build a visual that communicates your vision and message in full.
- Avoid being trendy
It’s true that there are some rare trends, such as Art Deco, that have a degree of longevity them. But most don’t. Skip being trendy and instead stay focused on your brand messaging and values. Ask yourself ‘will your company logo still work five years from now?’ Or 10? Or 20? While you can adapt your company logo to changing trends, you want the core design to be timeless, just like your business.
Author Bio. :- Priya is a Technical SEO at Hopinfirst, a leading mobile app development company which provide best ios app development and Android app development Services.
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