Before creating a project, each web designer looks for chips or ideas to make the work better. People can’t think of anything new – all the work is created according to their visual experience. Even those designers who do not look at other people’s work and invent everything themselves, act on the basis of their experience. In this article we will talk about several ways of searching for ideas for design and will analyze each of them in detail.
Innovation is a combination of existing ideas, not the creation of new ones. Therefore, clipping path service uses their experience to solve a specific problem and to create the best ideas.
DESIGN PREPARATION
Before opening the graphical editor, the designer searches for the basic ideas for the project and carries out a kind of research to avoid possible mistakes when creating the interface. There are three areas that are being studied by the designer:
Functional. The designer analyzes what functions are needed for his interface, how the client will use the resource.
Graphic. Which design is suitable for the customer, which elements should include. Defined with a color palette, typography, basic images.
Emotional. What emotions should cause the design of the client, how to lead the user to the target action.
Research of each direction depends on the statement of a problem by the customer. Sometimes the owners of the resource themselves conduct marketing research, determine the target audience, the necessary elements for calls to action, etc. Otherwise, the designer develops the project from scratch after the interview with the customer.
Search for ideas on sites related to the subject
Viewing other sites does not mean stealing someone else’s design and inability to create. In our blog, we wrote about copying in design, which allows designers to develop their skills and create new works, peeping at others.
In the process of viewing related resources, sites of competitors formed an idea of the customer’s field of activity, the needs of its customers and the necessary functionality of the site. In the process of searching the designer can become a client himself – try to make an application, talk to managers or just imagine himself as a client and find the necessary information.
This approach is well suited for studying the needs of the user in terms of usability. It is important to understand how convenient it will be for the visitor to use the site, what information he wants to see in the first place. In addition, outsourcing photo editing may help you to generate ideas in some cases.
For example, the customer is a medical center. Searching for competitive websites and sites on this topic will help the designer to form the basic requirements of customers, view common color palettes, images and create a site that will, on the one hand, stand out among others, and on the other – to approach the client in terms of usability.
Search for inspiration in the portfolio of famous designers and web studios
In any creative field, there are people who are high-class professionals and authorities. They are listened to, they speak at conferences, their blogs, and social networks are viewed hundreds of times a day. Web design is no exception.
Looking at the works of outstanding personalities such as Jeffrey Zeldman, Mark Wheeler, Kimi Lewis, and others, we begin to understand web design trends and technological subtleties. These are people who create something new and lead others.
