If you browse through the internet, you will see so many articles and guides that tell you how you can improve your content writing for SEO. Some are actually long, while others are short, some contains complex advice. However, this article will teach you five unique ways you can improve your readership and ranking in the search results. Here are the details:
Use attractive titles
The first thing that attracts people to your content is the title of the content. People will read the post if it has an attractive title, but if it is not catchy; many people will ignore it, and look for similar article with more attractive title.
It is just like shopping for a house, if you see a house that doesn’t appeal to your eyes, there are chances you may not bother checking the interior or features.
After coming up with a title, the next thing you should do is to paste it on the search results and find out similar titles that have high ranking. Then you can use similar titles, but make yours unique.
Keep in mind your target audience
Before you engage in SEO content writing, you need to keep in mind that you are writing it for people to read. You are not just writing for Google’s algorithms. Thus, while writing, always strive to write valuable contents to your readers. Ensure that you are sharing with them unique contents, which they can’t get elsewhere.
You know your business more than anyone else, so use it to your advantage. If in doubt, check out for lists of keywords that are ranking high, and work out link bait, in-depth posts and include these lists of keywords in your post. Interview experts in your fields, some of them may like to share their ideas with you, feature their expertise in your post and publish it. In turn, some of them may like to share your thoughts in their various social channels, and by this way you can leverage on their larger network to grow your client base.
Maintain countable length of word
Make your contents longer enough to count. For some good reasons, search engines give preference to blogs and websites with longer articles. If you can, try to write up to 600 words high quality articles upwards. The longer the contents, the longer the value you will give your audience, and the better chances of minimizing your bounce rate.
Add keyword phrase in title
Try to use keyword rich phrases, both in your headline and all through your content, so that search engines and your readers will know what your post is all about. Keep in mind that stuffing your contents with too much keyword will make search engines to penalize your blog or website. Thus, at all cost avoid keyword stuffing; keywords should be used sparingly and thoroughly, so that it will have a natural feel. Tag some relevant keywords for all your posts, some blogs have in-built tagging capabilities.
Always look out for keywords and phrases people are searching for, as well as engaging your blog or website in things that can make it to be highly competitive. Let your keywords be included in the title or within the first 250 to 300 words. As an added note, your keyword should appear natural in the writing.
Keep in mind that those searching for those keywords are actually doing so, because they want to know more about it. Therefore, see all you can to furnish them with the information they are looking for.
Include clickable links
Link building remains an awesome ranking factor for SEO service. If you link your own blog or website in your post, it will guarantee a link back to your website, especially if someone is reading the article in another blog or website. Including clickable links will promote content sharing. Creating high quality content will help you to increase the possibility of other websites linking to it, and people can easily share it on their various social channels.
Google and other search engines give preference to keyword phrases and keywords with clickable links. The best places to include these clickable links are either in the beginning or at the end of the article. Linking your client’s contact page and including call-to-action in your content writing is a great search engine optimization strategy.
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