Designing a great logo is not an easy task. Equally difficult it is to convince the client about the design’s usefulness and unique features. Generally graphic designers are unable to communicate properly with their clients resulting in confusion and undesired redesigning efforts.
A logo designer’s work begins much before the first concept sketches, and ends long after the last perfectly placed pixel.They are not someone merely with creative ideas and technicals skills – they need to act as a marketer, strategist, psychologist, salesperson, showman and project manager at the same time.
One of the main thing while creating a logo is to take your client into confidence. Clients are usually not well-versed in graphic design as it is the domain of graphic designers. But clients are part of the logo designing process and are always the final approvers.
A designer is someone who understands which logo is good enough to convey a brand message of a particular company like Logo Designing Company In Ahmedabad. He must make the client see the usefulness of the design and how it will help in building a brand identity of the business.
Here Are Some Key Tips To Present Your Logo Design To The Clients For Approval:-
- 01. Talk About The Features
When you first approach a client for logo designing, do not ask his opinion about it. That can confuse the client as you are expected to explain the design and not ask questions. So a better way instead is to talk about the salient features of the design.
You might have a particular process that enables you to do good work – a framework you have developed throughout your career. You should be able to convince your client to understand and trust this process. Tell them about the number of logo options you will provide, the number of revisions and corrections you will make and what the payment and delivery milestones are, in the first presentation itself.
A good client will always respect your process as long as you keep it transparent.
- 02. Refer To The Goals
Tell the client about the goals you discussed. Tell how the logo addresses the target audience and represents the company’s brand identity correctly. Mention also the unique features of the logo that makes it stand out in the crowd of logos from the same field of business.After you have explained the logo to the client, ask him about his feedback – whether it meets the goals discussed during the initial brief. The client will either answer in an affirmative or you should expect a feedback if the logo fails to convince him. In the latter case, the feedback will help you come up with a better solution. - 03. Get A Clear Brief
Always make sure that you have a detailed design brief. Not all clients come up with a clear idea about the logo design and instead leave everything to the designer. In that case, create your own brief. Ask the right questions to the clients or research the business. You should know about the target customers and markets of the logo.
Once you have created the design brief, get it approved by the client. Once that is done, you can confidently proceed to design the logo. In fact, a precise design brief is extremely important for other graphic design products such as business card design etc and ensures that both you and the client are on the same page.
- 04. Present The Logo In Practical Situations
Clients are always apprehensive about the logo, whether it will actually work for their businesses. Therefore It is your duty to present the logo in some practical situations by giving real-life examples.
Let the client see how the logo will look on their products, signage, websites, business cards etc. Get them a feeling of the logo appearing on the client’s website design and other marketing materials. You can use computer generated images or Photoshop mockups to show the client how the logo appears in real life situations.
- 05. Use Right Mockups
At all times, a layout is not sufficient enough to convince your client about the usefulness of your logo design. In those cases people use mockups as a tool to give a glimpse of the final product. However, most designers use mockups in a wrong way. Mockups are of two types, one for portfolios and other for presentations.
Always use presentation mockups when you want to explain salient features of your logo design to the client. - 06. Use Slides
Carry some slides of your logo to the client. It should explain how your logo works for their business. Use small single color version. Through proper explanation of the slides during the presentation, the client can visualise the usefulness of the logo. - 07. Stay Calm
Clients are of various personalities. Sometimes they ask too many questions and test your patience. Others are difficult with feedback. So, when presenting your logo, stay calm. Listen carefully to what they have to say. Your clients always understand their business and target audience better than you do.
When your clients ask you a question, draw their attention to the business goals that you both agreed on. Make him understand the positive traits of the design.Don’t let him make a personal judgement about the logo. Rather remind him that it is the reaction of the target audience that ultimately should be the parameter to judge the usefulness of the logo for the business.
Conclusion
Thus when you present your logo design to the client, convince him about its salient features. Tell how the logo will serve the company’s business and help build a brand identity. Always go well prepared by carrying a lot of slides and mockups of the logo. Make sure to remind the client about the business goals of the logo. Stay calm during the meeting and incorporate the improvements in the logo design as suggested by the client.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Logo Designs In Ahmedabad, Lifestyle Design, Branding Firm, Exhibition design etc..
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