How to Take Great Company Headshots for Your Business

Company headshots can significantly impact your business brand. If your website or social media profiles use headshots that either are too blurry or lack lighting, it’ll be hard for your business to create a professional and trustworthy image. In worse cases, you might even portray an image opposite to what you’re trying to establish. You can steer away from this direction by taking great company headshots for your business. Here’s how you can do it:

• Wear appropriate clothing: First impressions do last – and the clothes you wear in your company headshots can affect the image you would like your business to portray. If your business is involved in the healthcare industry, consider wearing a lab coat for your headshots. If you’re a service provider, wearing a formal business attire might be more appropriate. The clothes you wear for your company headshots should always be consistent with your business brand.

While you’re at it, always remember to wear clothes that are washed and ironed. Any dirt, stain, or crease can significantly impact how you look in your photos. And if you want to look good on your photos, make sure that all of these flaws are nonexistent.

• Do your hair: Regardless of gender, managing your hair for your company headshot photoshoot should be included in your to-do list. For women, take time to brush your hair hours before the photo shoot and always bring your brush with you. Using a conditioner the night before the shoot might also help.

For men, styling your hair with gel or other styling creams can help you achieve a sleek look. Just make sure that you actually practiced styling your hair days before the photoshoot. For your beard, you can either shape it using a razor, comb it (especially if it’s already long), or completely shave it off.

• Use the right background: Sure, you might be wearing the right clothes to represent your business brand, but if you’re not paying attention to where your photos will be taken, all of your effort will be worthless. For company headshots, you can have the option of shooting indoors or outdoors. Both of these locations can be appropriate for company headshots, but each of these creates different impressions.

Company headshots taken in indoor locations can be excellent options if you’re planning to create a formal business look. You can also use a white or monochromatic background for this location.

On the other hand, if you want your photos to be more creative and highlight your personality, opt to take your company headshots outdoors. This option will provide you with a variety of locations and backgrounds.

• Have good posture: Regardless of your business brand and clothing preference, your company headshots should show good posture. If you’re planning to stand up in your photos, keep your shoulders relaxed and your stomach drawn in. If you’re more comfortable in taking your company headshots while being seated, sit with your back straight and shoulders back and bend your knees at the right angle. When professionals show good posture in their company headshots, their confidence and professionalism radiate. These can even become their leverage to entice more customers and create a positive brand.

1. Smile: It’s typical for businesses to want to look professional and trustworthy in their customers’ eyes. However, this doesn’t mean that people behind the business should look serious or grumpy in their company headshots. Keep this notion in mind days before your photo shoot. Always remember to flash your pearly whites for your company headshots. Smiling in photos can make you look more inviting while being able to showcase your facial features. Besides, customers would always like to work with businesses that employ happy, confident, and friendly professionals – so make sure that you fit the bill by showing off your smile.
2. Work with credible photographers: Choosing a photographer who will take your company headshots is just as important as deciding what to wear or where your photos will be taken. If you want your company headshots to look best, hire an experienced, trained, and professional photographer. Their expertise can go a long way in achieving the results you want. Plus, they can also help you become more comfortable and confident during your photo shoot.

For you to come up with a sound decision, scout for at least three photographers in your area and compare their offerings. As much as possible, you should only hire a photographer who provides excellent services within a reasonable price tag. Companies such as jaheadshots.com can be an excellent option.

Practice Makes Perfect

While there are many strategies to take great company headshots for your business, it’s important that you use the ones that you’re actually comfortable doing. Being “too scripted” can be obvious in photos, which can result in more harm than good in your attempts. Don’t forget to take your time to practice so your company headshots can give you the results you want.