The internet has created unlimited opportunities for all kinds of businesses. With new opportunities come new challenges. Fighting competition, attracting new buyers, and retaining existing clients are some of the major challenges faced by online retailers. The marketing strategy to overcome these challenges needs to be SEO focused. Search Engine Optimization is a process which aims at improving the website ranking and visibility on various search engines like Google, Bing, etc.
There are numerous ways by which SaaS businesses can improve their SEO. Establishing a positive social media presence is one of the most important online marketing strategies. Millions of users log in to their social media account every second. People like and share the links which they like. This results in increased traffic to the business’s websites. More visitors, the higher are the chances of converting these viewers into potential buyers.
How to make optimized use of Social Media channels for improving SEO? It is one of the most commonly asked questions by companies who want to increase their company’s visibility on search engines.
Below are some social media related tips that would help you in boosting your company’s SEO.
Optimize Your Profiles
To get more followers, you need to keep on updating your social media profile. You can always measure the success of your social media strategies by keeping a regular check on likes, comments, shares, number of followers, etc. Higher numbers mean more credibility and relevance. Both of these factors have a direct impact on SEO. Higher credibility would increase the trust factor. Another critical factor is that you need to measure includes an increase in visibility level and conversion rate.
Depending on the results of these measuring factors, you can keep track of what kind of posts get attention from the viewers. You can create more posts based on your viewers’ likings and preferences. Significant, informational, and unique posts will attract more audience. This way, making optimize the use of your social media profile will help you increase your visibility on search engines.
Build Higher-quality Links Through Your Social Platforms
Many people ignore Social Media as the link signal generated by them are rel=nofollow. However, one cannot ignore the attention of numerous viewers that results from social media links. It allows you to reach a wider audience.
Social Media has created a platform, where individuals, groups, and businesses can share information, stories, likes, etc. As a company, you can use this platform to share your strategies, knowledge, expertise, etc. related to your field and industry. Relevant posts would increase your credibility among the audience. Furthermore, it would help you build a relationship with your potential and existing buyers. People share the contents which they like. This content sharing result in building high-quality backlinks for your website. Hence, post original and good content regularly on your social media profile, as it would help you in creating authentic and diverse backlinks.
Go Where the Followers Are
Social Media is all about having more and more followers. Followers not only help in sharing your content and building links but also helps in increasing brand awareness. Search engines like Google can even measure the authenticity of the followers. Hence, having authentic followers have become more critical. Right social media strategies will slowly and steadily help you in increasing your followers. Focus your social media practices on social media platform where you can get maximum followers.
Make Sure Your Content is Fully Sharable and Searchable
It is good to have keywords in your content. However, if your content is not able to reach your target viewers, it won’t fetch you the expected result. Posting your content on social media channels help you to reach your target audience using various channels. Make sure the viewers can easily share the content posted by you.
Social media channels like Twitter, Facebook, Instagram, YouTube, etc. are available on almost every smartphone, tablet, and iPhone. These channels have become new search engines. For example, YouTube has answers to almost all kinds of “How to” questions. So, post your content on these social channels which viewers can easily access. This way, your potential buyers can reach you irrespective of the type of search engine they are using.
Use Your Keywords in Your Posts
Use of right keyword is essential. It would be easier for Social Media search engines to search your content if it’s based on keywords. Find the correct keyword and use them on your web page, content, posts, articles, and product description.
Depending on the social media channel, modify your keywords to make access easier and faster. You might not believe it, but hashtags # have become the new trend as far as keyword is concerned. Use of hashtag on Facebook and Instagram makes them the content easier to find.
Use Tagging and Mentioning to Build Relevance and to Signal Influencers
Another social media strategy that you can use to boost SEO is tagging and mentioning other pages. It gives a dual benefit. Firstly, mentioning relevant pages increases your site’s authenticity. Secondly, the post tagged by you would further share your post with their viewers. As discussed earlier, more sharing would increase new and authentic backlinks and also generate traffic towards the site.
You should always mention your organization’s policy in your content. This would make people relate to your business. This will increase the authenticity and relevance of your business. All the search engines give lots of importance to these two factors.
Learn What Your Audience Wants
The best way to connect with your audience is to give them what they like. Today’s audience is brilliant and intelligent. They are very clear about what they like. Everyone likes high-quality content. So, focus on the quality of content. For example, memes are the booming trend on social media, so can post memes, which has your product in it. Similarly, informational and educational content gets more likes and shares. Funny post tends to get more comments, etc.
Content containing pictures and videos get more attention. Many viewers click the link given on the image even without going through the post. So, try to live up to your audience’s expectations.
Build Partnerships
Another benefit of using social media channels is that it allows you to build a partnership. Social media channels enable organizations to build relationships at three different levels.
Brand fans: Once your fans start connecting with the brand, they will become your active followers. Such followers would further share your brand name with others and get more audience for your content.
Organic influencers: Social media also helps to get you authenticated followers. They are the one who likes your product in a genuine way. They trust your brand. As we all know a relationship based on trust last much longer. Their positive reviews and feedback are taken seriously by other viewers hence help you in getting attention from potential buyers.
Strategic Partners: this means having a partnership with influential people of your industry and create some content which enables both of you by getting more audience.
Today, people are very active on social media. Hence, if you are ignoring these channels, then maybe it’s time to rework your marketing strategies. Social media channels besides giving more extensive coverage, it helps you increase your brand awareness, increasing authenticated backlinks, and promoting content. Integrating SEO and Social Media marketing strategies would help you get a better ranking and more viewers to your website.
Bio: Mike Khorev is an SEO expert and digital marketing consultant who helps SaaS, Software, IT and Tech companies generate more leads and sales and grow revenue online. He offers expert advice on marketing your company the right way through performance-based digital marketing, web design, social media, search engine marketing and many other online practices.
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