When a user uses a search engine, the user’s goal is to find the information on the desired topic or find answers to the questions. Companies use key terms in the content without any regard for the quality of data on the page.
Google has got smarter, and the focus has shifted to providing the best user experience. Now it is not enough to integrate critical terms in your content. You need to optimise the content on your website with the right words. Here are some tips to optimise the content on your website.
Choose the Right Keywords to Focus On
Selecting the right and relevant keywords is not an easy task. You need to have a systematic approach to achieve your goals.
- Keyword Research
Before delving into technical aspects, you need to have a clear understanding of the word “keyword”. It is a phrase used by the target audience when searching for products. You need to consider the search intent in your research. SEO divides them into different categories based on search intent.
- Informational Keyword – it is a phrase used by the Internet user when seeking information on a topic.
- Navigational Keyword – it is a phrase used to reach a particular website or page.
- Transactional or Commercial Keyword– they are used by people who are closer to buying products or services.
Search intent is an essential part of your research as it tells how to integrate the keyword into the content so that it fulfils user needs. You need to decide which type of keyword you want to rank for and create content accordingly.
Choose Long-Tail Keyword
If you are experiencing trouble choosing a high-volume keyword, look at the long-tail ones. Compare the search volume of long-tail keywords and the traffic they will bring to your website. People using longer and broad phrases are more focused. Generally, people use short phrases during broad research. To narrow their research, they use a long-tail keyword. You need to ensure the content on your website is optimised for the right terms you plan to target.
Prioritise Your Keyword List
- Use Multiple Sources
Targeting multiple relevant key terms or words is an integral part of SEO strategy. You can use various sources to get keyword suggestions. You can use AdWords, Google Suggest, and a bunch of online research tools for the purpose.
- Match Multiple Types of Keyword With Search Intent
Every keyword needs to fulfil different search intent. Match different types of content, search intent, and keyword. Collect keyword metrics and prioritise them based on your business goals. For example, if you have a coffee beans business, the keywords “coffee beans online” refers to selling on coffee beans. It should be your top priority. At later stages of SEO, you can target other key terms like how to make coffee, types of coffee, and similar keywords.
- Keyword Targeting and Content Creation Needs
The keyword targeting and content creation needs should match. You can optimise your homepage for “coffee beans online”. The subsequent pages can target coffee accessories, coffee roaster, and many more.
Add a Headline
Page headlines are essential for human visitors to determine whether the page contains the information they seek. You can consider different headline options for the article. Place the key phrase in the headline as early as possible. A secure keyword phrase will make the search engine algorithms happy. This will also attract fast readers. When they see the exact phrase, they are more likely to open the link.
Weave It In
If you want any key phrase to rank on the search engine, it must be in the content. You should avoid inserting keyphrases after writing the article. Instead, you may use the key phrases in headings and subheadings. The key phrase should appear in the article’s introduction and then sprinkled here and there throughout the writing piece. There is no magic number or data on how many times the key phrase should appear in the article. It depends on various factors like the context of the content and what the search engine algorithm thinks is natural.
Check How the Page Content Is Getting Indexed
You need to make sure the important content on the page is getting indexed properly. Check the text-only version of Google cache or Bing’s cache. You can compare the text-only version of pages indexed by different search engines. If you find issues with the critical text being left out, discuss things that need to be done with web developers. Also, pay attention to the key phrases in images. Make sure it is changed to indexable text.
Remember, key phrases and content are intertwined, and you should pay attention to the optimisation to get top rankings on the search results page.
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