Mobile apps have undoubtedly made the lives of people easy and convenient. To add on to this case, artificial intelligence (AI) acts as an icing by providing people with a personalized experience based on user behavior and the ability of AI to adapt and adjust to the user. Virtual digital assistants like Apple’s Siri, Amazon’s Alexa, Google’s Assistant, and Window’s Cortana show clearly how AI can impact daily life with its innovative approach. They not only act as personal assistants that recognize the voice and respond accordingly but also act on commands like giving directions, sending a message, scheduling meetings, and controlling the home appliances of a smart home.
The newsfeed coming on your Facebook page according to your preferences is also an example of how AI works to track the user’s behavior and show them content based on their interests. A Google map also helps you navigate the routes whether you are driving, cycling, or walking, to let you know the most convenient routes with shortest paths and low-traffic. However, the span of AI extends much beyond this, and the advances in this technology will be evident in mobile apps across different industries.
Using AI changes the app development approach of businesses
With the introduction of AI, mobile app developers in India have started focusing highly on the collection and storage of data. This will determine the processing of information by their machine learning algorithm to allow businesses to personalize their approach towards the users. This process of analyzing information gathered from user behavior through the app and identifying trends is very different from the earlier static approach that never adapted or made any changes based on any data that was collected. User experience can, however, be greatly personalized.
Deploying AI enhances user engagement app for business growth
AI collects and analyses data from the app to provide developers with information for creating algorithms that adapt to daily user behaviour, location, contacts, etc. Using these demographics can help create a more personalized app that engages the user more effectively and provides them heightened user experienced. This is sure to be evident in the improved sales of the business products.
AI and machine learning test the algorithms of app developers
The algorithms of app developers can be challenged by AI and machine learning as they provide seamless user experiences. AI and machine learning based algorithms are flexible and provide a smooth experience to the users when they interact with the app by adjusting to the user behaviors. The user behavior and other demographics captured using the app helps create more intelligent applications that significantly affect the way in which users, developers, and businesses approach the development of mobile apps.
AI-based mobile apps will be trending to support the IoT app demands
With the advances in technology, such as IoT, AR, VR, etc., all connected smart devices, wearables, and appliances, will continue to demand support from AI. The most popular trend in the coming years is likely to be virtual personal assistant applications that will not only be innovative but also help people with routine tasks and make life easier. Different industries and applications such as predictive analytics, chatbots, security tooling, context-aware smart sensors, and enterprise applications will be seen using AI.
AI will spur new products, processes, and approaches for app development
While AI is based on demographics and user behavior and will introduce a more personalized approach to the development of apps, more innovative products, processes, and approaches for mobile app development are expected to come up. These will make the apps more interactive and intuitive to increase the functionality and sophistication of these apps.
AI will be addressing user expectations more influentially
With users having so many apps to choose from, Ai-based apps are attracting more users due to their functionality, ease, and engagement. Thus, developers will be continuing the use of AI in app development for meeting and exceeding user expectations and adapt to the changing needs of the users. AI-based apps will be more intuitive and adjust according to the needs and behavior of the user. The connected appliances and machines can be controlled more effectively using AI. This also helps build and inspire the imagination of other developers to come up with other useful AI-based apps and products so that the ease and convenience provided by AI can be used in a justified manner.
To wrap up
Though Ai is no longer new, it is very noticeable as it enhances the user experience manifold. Mobile AI helps in data analytics, and a large amount of data that once scared the developers can now be analyzed quickly using AI. This is the revenue-driving factor for many businesses as it provides much useful information needed for business growth along with providing the users with the seamless and highly personal user experience. The untargeted shooting of messages, emails, push notifications, and app content is now a thing of the past – thanks to the intuitive AI technology and machine learning integrated into the apps. Thus, mobile app developers need to integrate AI and work on different ways to enhance its effects and make it more intuitive and user-friendly to not only increase user engagement but also to increase business revenue.
Author bio
Juned Ghanchi is the founder of IndianAppDevelopers, a mobile application development company which offers to hire app developers for mobile solutions. He has a long-term experience in writing articles related to app development.
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