With Google’s mobile-first strategy, it has become clear to most web designers and developers that Google will place a greater influence on the user’s experience with page load speed. Essentially, this means you should now work harder on making your site as accessible and as fast as possible.
Since today’s reality indicates that mobile is taking over the world, SEO should not only have a clear perception of where Google’s algorithm is today—but also an insight to where it is heading in the near future. We should adjust to this modern-day reality where everyone does almost everything using their mobile devices.
While most people still spend a lot of time in front of laptops and desktop, we can’t deny the role of mobile devices in the modern world.
Also, if you want to have a shot at competing with the big boys, you must get a stable ranking for your website and earn some profit from it. One effective way to do that is by improving your page speed and performance.
Check The Stats
Source: http://bit.ly/2EL8qEG
As indicated by Google, 22 seconds is now the average time for mobile landing pages to load. Now, compare that to the short amount of time your visitors need to determine if they want to wait for your page to load. Can you see a big difference? While page speed is crucial for your SEO, it is even more critical for your conversion, UX, and overall user experience.
You must do everything in your power to boost the loading speed of your website. But before anything else, you must first utilize Google’s PageSpeed Insights tool to see what they recommend you to do. After that, have a look at the size of your site, a lot of websites these days are bloated. Try to cut off as much as you can by compressing code, optimizing images, and stacking fewer ads and external scripts. In addition to that, here are five ways to speed up your site:
Switch To PHP7
Getting everyone to utilize PHP7 is a major deal. You must move from unsafe and unsupported versions, like PHP5.2 and PHP5.3. Moving to PHP7 provides your site with its much-needed speed boost, and it will also make it more secure and future proof.
Initiate AMP On Your Pages
Google’s AMP outline is designed to give the web a significant speed boost and it’s actually not too hard to execute. It will also give your mobile site the support that it needs.
General Enhancements
Source: http://bit.ly/2GzulPO
You should already be familiar with these tactics by now. Utilize a Content Distribution Network (CDN) to ensure that all your content is distributed from a location close to the users/visitors. Also, use a caching plugin to keep inactive parts of your website in the cache. Lastly, please remember to optimize your images.
Critical Rendering Path
Running a PageSpeed Insights test will tell you which elements prevent a page from rendering immediately. The critical rendering path is created by the object – like JavaScript and CSS – that have to load before the content can appear on the screen. On the off chance that this content is blocked, your page will perform slowly or not at all. You must focus on this and keep the path free of any restrictions.
Web Design London highly suggests working on your page speed all the time. Keep in mind that your work is never done. Your website must be fast in order for the users and site visitors to stay and browse the pages of your site. Keep working on shaving off your loading time. Today, next week, as well as next month. Research and keep up with the news to see if there are better ways to accelerate your website.
Author’s Bio
Establishing her career in the digital age, Kathy was able to learn and practice the art and power of digital marketing. She loves moulding young minds and motivating them to go out of their comfort zone. Kathy also likes to share her ideas about ranking websites through writing. For web design ideas, check https://www.mlawebdesigns.co.uk/
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