The use of mobile phones has become pervasive over the last few decades for numerous reasons. For one, it is a convenient way for people to communicate on the go. In addition to this, mobile erases the geographical boundaries and time zones that often stand in the way of people’s ability to transfer information and communicate. It has also created a massive opportunity for businesses globally to have direct access to consumers everywhere. If you happen to own a business and are looking for ways of communicating with current and prospective customers, you may have already started targeting mobile. On these premises, this article is going to provide you with three tips for creating mobile content that users will read.
Keep it Short
When creating content for mobile users, it is critical that you think about the length of the content beforehand. Whether you happen to be writing content for an email, social media post, or your blog, it is important that you try and keep it as short as possible. You’re probably aware that in this digital age, people have extremely short attention spans. For this reason, learning to summarize and keep it short and sweet is key if you want mobile users to read your content. Some tips for creating short content include making paragraphs no longer than five sentences, using bullet points and sub-headers, and breaking up text with images every 300-400 words. Remember that mobile users are more likely to be distracted by things such as calls, notifications, social media, or being on the go, so make it easy to consume. Apparently, people’s attention spans aren’t likely to go beyond eight seconds at a time, so the shorter, the better.
Send Relevant Email Content
A lot of the time, people are likely to engage with content that they find useful or relevant to them. This means when creating content, you should ensure that it is something that will help your prospective customer by making their life easier, bringing them some form of entertainment, or teaching them something new. If you’re sending content via email, it’s also important that your headlines are catchy and stand out, as users are likely to receive tons of different emails on their mobile devices every day. Also, consider using email verification when sending out content to ensure people are actually getting the emails. Check out companies who offer these services for more information on email verification as well as creating engaging content, and you should find you get better results and feedback from prospects and customers.
Optimize it for Mobile
A user’s experience on a desktop and mobile are noticeably different, so when creating content, you should optimize it for mobile. You can do this by making sure that your site has a responsive web design, considers different mobile screen sizes, and is optimized for local search. When thinking about how to get consumers attention online, you should also note that a Google study shows 53% percent of mobile site visitors will leave a page that takes longer than three seconds to load. For this reason, ensuring your site loads quickly is equally an important aspect of optimizing for mobile.
Creating content for mobile may be a step in the right direction for any business. This is because mobile has become a necessity in people’s everyday lives, therefore making it a great way to engage customers directly. However, always remember that your competing with several other things trying to get the attention of users, so creating the right content is key.
