Over the years, WordPress has become the world’s most popular content management system. It is not only easy to use, but the platform offers a great variety of features that make optimisation a breeze! With great SEO capabilities, WordPress ranks as one of the most used CMS around the world. Here, we are going to take a look at why experts prefer this platform for giving their SEO efforts a boost!
Easy to use
At its core, WordPress is still structured as a blogging platform. That is the reason why WordPress facilitates the easy creation of content. Be it text, images, or even videos, WordPress allows the website content to be set up within a few minutes.
Optimised images
Just using random images on a website or a blog might not fetch good results as far as SEO is concerned. WordPress allows the use of keyword-filled descriptions and Alt Tags that can make those images more search engine-friendly.
Title tags
H1 tags, which are usually used for the title of a webpage, can be easily added while using WordPress. They help to inform the search engine about the broad topic the webpage is about, and you will not need to write the HTML tags manually.
Use of permalinks
Permalinks are links to specific pages or blogs which contain the most appropriate keywords. WordPress allows the use of permalinks as a standard feature.
HTML Markup
The platform helps to create web pages written using HTML, and the use of markup can make the page easily recognisable by search engines.
The above features are inbuilt in WordPress, and you can easily take advantage of several other add-on features that can improve the quality of the output. According to SEO Brisbane experts, WordPress offers a host of other components that are beneficial in website optimisation. Let’s discuss some of those:
Themes
Themes make the job of web design much easier. These are website templates that work as the basic layout of the site’s design. There are countless themes, both free and paid, that can give your website a unique look and feel. Choosing the correct theme for your industry is crucial to succeeding in SEO, and it influences search engine rankings in many ways.
Specific themes offer particular optimisation features that ensure low bounce and easy navigability. Since high bounce rate is the mark of a low-quality website, search engines deem such sites unworthy of high ranking. The correctly chosen theme also helps a website to use the correct markup for the HTML code, which again contributes to good SEO.
Plugins
Plugins are some of the best features of WordPress, and you can also add robots.txt or XML sitemaps with plugins. Some of these plugins are built explicitly for SEO enhancement, and they can do a lot to optimise videos and images on the website or integrate various segments of the site better with the search engine tools for search or analytics.
Page speed
It is a double whammy for any website. A website that loads slowly not only loses out on potential customers, but it also gets a bad reputation in the eyes of the search engines. WordPress sites account for fast loading time. The combination of a high-quality hosting service and the right website theme can significantly improve a site’s speed.
Tight security
Website security is critical to ensuring that your valuable company data and sensitive user information does not get compromised due to a malware or cyber attack. WordPress keeps a close watch on suspicious activity and acts quickly to provide updates, but sometimes that might not be enough to combat the evil forces. That is why it is adding a security plugin is crucial.
WordPress community
One of the primary reasons why experts consider WordPress to be one of the most SEO-friendly CMS is the presence of a widespread user and expert community. Anytime a user gets stuck, he can refer to prior discussions on any of the support forums or post a query as well. There are several blogs and articles to guide new users through the various stages. Because WordPress is so widely used, there is never a dearth of helpful users. Someone who has encountered a similar problem before may be able to help you out.
If SEO is the target, then there is no doubt that WordPress is the best CMS platform to reach the goal. If you are building your first business website or thinking of revamping the old one, you have enough reasons to go with WordPress!
Author Bio: Shanna Goss has been a long time user of WordPress for her own blogs and websites, and is now a proven SEO Brisbane expert as well. Being a loyal user of this platform, she has many valuable insights to share.
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