Large format printing is a method of printing on various materials with a width of 0.6 m to 3.2 m and more. The most popular materials for large format printing are banner fabric, banner mesh, Oracal self-adhesive film (oracal), canvas, photo wallpapers, citylight, poster paper, OneWayVision perforated film, etc.
Large format printing is based on inkjet technology printers. In fact, these are similar to ordinary printers but varies from their sizes. These printers highly benefit the business owners to advertise their business on the outdoor and indoor platform. So, before proceeding, let’s discuss these platform in detail:
- Large Format Printing – Outdoor Advertising
In the manufacture of outdoor advertising like banners, stretch marks, banner nets, pasting with a perforated film etc. the large-format printers with a print width of 3.2 m and solvent (more resistant to external influences) ink are used. These have 360 X 720 dpi print resolution. Due to the fact, the products are quite large, for example, one of the billboards has standards size of 3×6 meters. For this, you don’t have the need to achieve high print quality. From a distance of 5-10 meters, the printed image will look great. The colour rendition is not perfect, but with a properly made layout and good equipment, you will be very pleased with the result.
- Large Format Printing – Indoor Advertising
For indoor advertising, 1.6 m wide printers with eco-solvent or light solvent inks are used. These are less resistant and are more prone to fading. Since the footprint will be indoors and weatherproof, these flaws will not play a big role. But you have to take care of photographic quality and stunning colours and a print resolution of 1440-2880 dpi. In addition, they have a lack of chemical smell.
For business concerns, who want to do indoor advertising, interior widescreen printing can be a little bit more expensive. For the interior printing materials such as canvas for the manufacture of reproductions or modular paintings), textile materials, photo wallpaper, adhesive films, poster paper, photo paper are widely used.
Benefits of Large Format Printing
- The large format of printing not only give greater visibility to your advertising but also contributes to its greater memorization. In any advertising campaign without widescreen is not easy. So, with a good printer, you can make your business advertising truly memorable.
- With the help of large format indoor printing, you can use the visual expansion of space, by preserving a single style in design. For this, you need an only high-quality commercial printer.
- In general, large format printing is now one of the leading positions in print advertising and is not going to give up.
- Another advantage of large format printing is its relatively low cost compared to the cost of advertising in the press and on television.
- Depending on the direction of use, allocate exterior and interior painting. Outdoor large format printing is performed using special materials that are highly resistant to the adverse effects of the environment. In this sense, interior printing is less demanding – here the quality of the application of the image and its high resolution come to the fore.
- The high popularity of large format printing on banner fabric is due to its considerable stability, which allows the use of advertising medium from one to three years, as well as the attractive appearance of the image applied to such material.
Bottom Line
Finally, with the large format printers, you can truly achieve business success in the field advertising. Whether you are a new start-up or an old player of print media, remember the demand for print media will never be obsolete.
Author Bio
Claire Eades is the Digital Marketer at Cartridgesale – online retailers for genuine cartridges in Australia. She started her career in 2010. Claire has a strong technical SEO background in creative writing and journalism. She is an industry speaker & enjoys providing thought leadership on all things SEO.
