Search Engine Optimization, or SEO, is a technique of modifying and manipulating the content that a website contains in order to enhance the quality and quantity of traffic that enters a website. The appropriate modifications are done by professionals called SEO specialists, whose jobs are high in demand today. They optimize the website in such a way that when someone enters the particular keywords in the search engine, they are redirected to these websites more efficiently. The skill set of an SEO specialist is quite broad though there some fundamental and essential skills that form the backbone of the profession. Given below is a list of important technical skills.
Analytical mindset
Though not a technical skill, speaking from a specific point of view, an SEO specialist should be able to go through a lot of data, analyze it and formulate a pattern, sieving the necessary information and arriving at a hypothesis. Then he should work on this hypothesis with the correct mindset and solve the issue.
Being well versed with HTML coding
This is one of the basic requisites of an SEO specialist, a complete necessity for the job as, however much the websites have developed, the basic requirement is building it appropriately and optimizing as required. Websites are made in a certain way and have certain content, and in order to understand and deliver improved content, HTML coding is required.
Having necessary experience in web hosting
This basically means managing the uptime and downtime of a website. Downtime means the duration of time that a website is rendered inaccessible due to some error. If Google spiders happen to visit the website at such a time, it will record it as such and go ahead. Therefore, keeping the uptime for as long as possible, 100% if impossible, can only be done by a specialist who is expert in web hosting and can do simple tasks related to it like uploading contents, modifying files or changing accessibility and other settings.
Having sound knowledge of Excel
When you are modifying websites, there is a huge amount of data that you are exposed to. Knowing how to use Excel will help you sort the data, filter the unnecessary content, make sense of the information and compare the data strings. To become thorough with Excel, you can visit excelsemipro.com to gain more knowledge about using pivot tables, lookup functions, logical functions, and much more.
Knowing PHP and JAVASCRIPT
HTML coding is the basic requirement for an SEO specialist, but if you truly want to make considerable progress in the same field, you should be well-versed with PHP programming and JAVASCRIPT as well. These can be integrated with HTML coding and more content can be served to users based on their IP address, date, time and other features. These also help in making the concerned site more creative.
Being an SEO specialist is an encouraging career option for the younger generation. Having general skills like flexibility, desire to learn and decision making is very important along with the aforementioned technical skills.
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