Role of Size in Logo Design – Bigger or Better

An exceptional logo design is one of the most important stipulations for any brand to make it successful. A logo is the visual representation of a brand ahead of its name. Usually, logos are smaller in size and so, they occupy less space and it makes most people underestimate the value of logo designs.

Especially, when clients describe their requirements to logo designers, they expect a bigger logo than an appealing one. There are a number of creative designers who convey messages through logo designs. After all, a logo once created, could be used throughout the entire existence of that brand. That’s why size should not be a critical factor while designing a logo.

Influence of size on logos

As mentioned earlier, logo is the first impression of any brand or an organization. In fact, it’s also the shortest and the easiest way to represent a brand. If a logo can describe the company’s motto or vision through its design, then nothing else could make it successful. The size of a logo should depend only on the idea behind it.

Photo: Huasonic

However, an unidentifiable size will definitely ruin the entire design. Even if a logo conveys a beautiful message, inappropriate size could make it totally worthless. But, majority of the logo designers won’t make this silly mistake, because they are professionals. In reality, experienced designers will know very well about the practical advantages and limitations of logos, more than their clients.

What makes a better logo

To be literal, the concept behind a logo makes it better. For instance, consider the most renowned online seller, Amazon. Think about their logo for a second. You could spot an arrow that starts from ‘A’ and ends in ‘Z’ in the word ‘Amazon’. The arrow mark describes that one could get any product from A to Z through their website.

A single arrow has conveyed the message in an exceptional and a simple way. Another example of an extraordinary logo design is the North-West Airlines. The letter ‘N’ and ‘W’ of the ‘North-West’ has been enclosed inside a circle. Their logo designer has splendidly used negative space to represent the two key letters of the organization’s name. In addition, the small triangle on the left side points to the north-west direction as in a common map.

The triangle is also a part of the letter ‘W’, without which the letter couldn’t be identified due to presence of negative space. If you haven’t seen the North-West Airlines’ logo just Google it to get an idea of a stupendous logo design.

Photo: elbow®

In both the examples mentioned above, size of the logo doesn’t affect its idea. As long as the logo’s size is sufficiently visible, the idea behind it will be explicitly conveyed. That makes a logo successful from the designer’s point of view. However, only the organization’s performance and delightful services could increase its sales and profits.

A simple and a better logo design can impress customers at the first sight itself. That’s the real objective of an eminent logo.

On the whole, size of a logo doesn’t matters as long as it’s clearly visible. A good concept conveyed in a simple style will make a logo better than anything else.

About the author: Claudia is a blogger by profession. She loves writing on luxury and technology. She recently read an article on anxiety that attracted her attention. These days she is busy in writing an article on cellphonebeat.